A Google spokesperson has confirmed that the search company will be testing the new IndexNow protocol was first introduced by Microsoft Bing and Yandex a few weeks ago. Google said that while its data collection efforts are effective, Google will test to see if it can improve its overall sustainability efforts by leveraging the IndexNow protocol.
Google statement. Google told Search Engine Land "we take a holistic approach to sustainability at Google, including efforts to develop the most efficient and accurate index of the web." “We have been carbon neutral since 2007 and we are moving towards being carbon free by 2030 across both our data center and our premises. We're encouraged to work on making web crawling more efficient, and we'll be testing the potential benefits of this protocol," the Google spokesperson added.
What is IndexNow? . IndexNow provides a method for website owners to instantly notify search engines of the latest content changes on their site. IndexNow is a simple ping protocol that lets search engines know that a URL and its content has been added, updated or removed, allowing search engines to quickly reflect this change in results. their search.
How it works. The protocol is simple – all you need to do is generate a key on your server, then post the URL to the search engine to notify the search engines participating in IndexNow of the change. The steps include:
- Generate protocol-supported keys using online key generator .
- Store the key in a named text file with the value of the key at the root of your web page.
- Start submitting a URL when your URL is added, updated, or removed. You can send one URL or a set of URLs for each API call.
Sending a URL is as easy as sending a simple HTTP request containing the changed URL and your key.
https://www.bing.com/IndexNow?url=url-changed&key = your-key and the same should work using https://yandex.com/indexnow?url=url-changed&key=your- key
How does it work with Google. We asked Google to see https://www.google.com/IndexNow?url=url-changed&key=your-key works with search engine and we await a response. The protocol works that if you submit it to Bing or Yandex and, for now one would assume Google, that a single submission to any of those search engines sends them to all search engines. seek to participate in this protocol. So submitting it to Bing will essentially also submit it to Yandex, Google, and other participating search engines.
Did Google change its mind? When this was first introduced, we learned that Google was aware of the IndexNow initiative and the company was asked to participate but Google was not. I guess Google changed its mind?
Google's crawling is very effective. Google's crawling mechanism is said to be very effective, and Google has continued to improve its crawl efficiency. Last year, Googlebot started HTTP/2 support, the next generation of the web's underlying data transfer protocol. HTTP/2 is significantly more efficient than its predecessors, and it saves resources for both Google and websites. Google uses HTTP/2 in over half of the time crawls .
Why do we care. As we said before, instant indexing is an SEO's dream when it comes to providing search engines with the most up-to-date content on a website. Google has been very strict about its App Indexing API, which is used for Recruitment and Live streaming content only now. Google's change of heart here can be an exciting one for SEOs and website owners alike.
The protocol is very simple and it requires very little developer effort to add this to your site, so doing this makes a lot of sense if you care about fast indexing.
Post a Comment
Post a Comment