Create shareable content for your business - Insurance Finances

Marketing Podcasts with Tim Staples
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Today on the Duct Tape Marketing Podcast, I chatted with Tim Staples, CEO of Shareability and co-author of Overcoming the noise: 9 rules for getting global attention .

Staples has developed a reputation in the marketing industry for being the creator of viral content. Over the past few years, several of his video campaigns have racked up more than five billion views, and 35 of them landed on the first page of YouTube.

In his book and on this episode of the podcast, Staples discusses what he's learned about creating shareable content. It's not just for big, multinational brands. Even small businesses can learn how to create content that resonates with audiences and inspires them to share with friends. It's about creating the kind of content that can drive growth for your business.

Questions I asked Tim Staples:

• What is the noise we need to overcome?


• Is it risky to try to do something that attracts attention but doesn't have much to do with your brand?


• Is there a process to start analyzing where your chances are to break through the noise?

What you will learn if you listen:

• How to create content that is worth sharing.


• The most positive, proactive emotions can motivate your audience to share content.


• The role demographics play in what people see as worthy of sharing, and how it is shared varies from generation to generation.

Key takeaways from the episode and more about Tim Staples:

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