Telling stories and Picture are two of the most powerful tools content marketers have. Both can help communicate ideas more effectively and increase engagement . Combine these two factors — well, that's the recipe for success.
How can marketers create a successful visual story ? Fortunately, There are many tools available to help you take your marketing yarn and weave it into a beautiful image .
Here are eight visual storytelling tools that we love for bringing visual content into the content marketing mix.
1. Canva
Canva is the visual content and storytelling tool we use most often at Convince & Convert. It allows marketers to easily create beautiful designs and animations without any technical or design expertise. We use it to create blog graphics (like the one above), infographics, social media graphics, and more.
For important patterns, I like to work with a graphic designer or team (we use Lightboard.io , the big fans! hello Devin & Heather 👋) to create templates in Canva that we can use over and over.
Below is an overview of our Canva account at Convince & Convert. We use Canva to create blog graphics, social media graphics, infographics, and more.
Canva even gives you access to images, fonts, icons, and photo filters, so you don't have to search for things to add to your designs, though I use iStock for access to a larger selection of photos and illustrations.
Since visual content performs so well on social media, being able to create it is crucial for marketers. Here are a few examples of the kind of visual content you can create for social with Canva.
Felicitous # NationalPetDay from our furry friends at C&C! 🐾🧡 pic.twitter.com/F22 wItRjrg
– Persuasion & Conversion (@convince) April 11, 2021
2. Ceros
Ceros is an interactive content platform that makes it really easy for marketers – or anyone – to create infographics, eBooks and websites without coding knowledge. It allows you to easily create aesthetically pleasing designs, animate them, and input features like plug-ins and social media pop-ups. It also includes access to a catalog of fonts and icons.
Here's an example of interactive content created in Ceros: Hiring Status in the COVID Economy .
With Ceros, the team at 24 Seven was able to research the hiring and turn it into an interactive report. Research after research shows that interactive content attracts users more than static content, and with a solution like Ceros you can do your static research or copy-based content and insert it one of their templates for a more engaging user experience.
3. Prezi
If you're looking for a great way to create engaging, stunning presentations for webinars, meetings, and other events, you should look beyond Prezi . The company offers a number of beautiful templates to which you can add text, images, sounds, and more. Then you can easily share and present your creation. You can use Prezi for your next big meeting, or try using it to create interactive videos for your website.
We're big fans of Prezi at Convince & Convert, and last year Jay Baer presented a webinar (created with Prezi) on "" How to remove your B2B webinar ” with Brian Fanzo and our friends at Prezi. If you create webinar you need to check.
4. Infographics
Infographics are a great way to organize information visually. Users love them. They make the text easy to read and tend to get shared a lot on social media.
Chart is a tool that makes designing your own interactive infographic a simple process. You can also create interesting charts and maps using one of Infogram's themes.
This is an example of an interactive infographic about the Deepwater Horizon Oil Spill – it looks at what has happened in the ten years since the spill.
5. Uberflip
Uberflip helps content marketers create engaging content and keep it all organized. It has the tools to create interactive flipbooks, infographics, white papers, and more, as well as a compelling home for all your content. Uberflip also includes tools to add things like calls to action and social buttons. There is even a place where marketers can manage all their content and get detailed information about it.
6. Loupe
If you have a bunch of photos from a corporate event or some other function and want to share them with your clients, try using Magnifying glass to help you present them in an interesting way. Loupe lets you collage your photos in custom shapes, send them in cards, or even find photos in a game inspired by Where's Waldo.
Here's an example made with Loupe's Apple logo is made up of collage . Sharing your photos in such a creative way can make your content more interesting and help develop a strong brand identity.
7. Word art
WordArt more or less similar to its sound. It's a website that allows you to create art from words. All you have to do is copy and paste words such as your latest blog posts and choose a shape, and you will get an eye-catching shape made up of your words. uploaded. You can use this to visually summarize a piece of text, but there's another benefit: The most frequently used words that appear most often can give you some helpful hints. when optimizing for search engines.
This is an example of an image created with WordArt contains the words “Michael Jordan”, “basket” and “NBA”. You might have guessed this already, but it's also shaped like a basketball.
8. Visage
If you want to easily design your own graphics and still have the ability to work with a graphic designer, you might want to try out Access times . The company offers an easy-to-use tool that allows a team to collaborate on designing and editing visual content. The company also has graphic designers that you can work with on your projects.
This is an interesting infographic like the graphic that Visage helped design. It looks at The Beatles and analyzes stats like their biggest hits, who wrote most of their songs, and what words they put in their lyrics most often.
Visuals and storytelling are two of the greatest assets marketers have . Leverage the various tools available to help you create visual stories that can make a big difference to your marketing campaigns. Try these 8 examples and feel free to search the internet to find more useful resources .
This post was originally written by Kayla Matthews in 2017 and updated by Megan Leap in 2021.
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