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The use of social media for brands is almost universal. Statista declares 94% of consumer marketers use Facebook, while 94% of B2B marketers use LinkedIn. Twitter comes in second for both.
So in a war zone that is social media, brands compete for attention. No paid or paid, they have to appreciate the fact that as content is continuously blown from the fire hose, engagement becomes increasingly elusive. Recent data from RivalIQ shows average engagement on Facebook. 09%.
It's no secret that the vast majority of marketers rely on images to draw attention to their articles. However, social media marketers often lack the skills or resources to consistently create compelling visuals, so they take the easy route — and suffer the consequences.
For example, stock photos are a top choice for visual content. Research from the Venngage states 40% rely on stock photos but only 13% claim it helped them achieve their marketing goals.
Of course, there are all kinds of strategies for visual marketing and a wide range of tools to create it. In this post, we'll take a look at some clever ways to stand out and get the attention of high-speed scrolling, as well as some tools that help non-designers create lots of visual elements. more attractive photos.
1. Put your images in motion
Cinemagraphs add motion to still images. They can be packaged as GIFs or videos, depending on the application needed. In a social feed, an animation as a GIF repeats and presents one or more elements in motion.
“Breaking through the clutter in today's information age is harder than ever, and this could be the media that does it,” says author and social media strategist Jessica Gioglio wrote in a post on Convince and Convert .
Motionleap (formerly known as Pixaloop) is a fun and easy animation app with lots of special effects, elements, backgrounds, overlays and more. Users often add flashes and flashes, add camera movement, and use effects to make the weather more dramatic.
2. Spell your message
While scrolling through my Facebook feed, I had to stop to read the following ad simply because all sorts of notifications are shown only a few words at a time. Where a static post like this might not catch my eye, the “slow feed” approach not only introduces motion, but keeps me jittery until the full message is posted. write out.
Creatopy (formerly known as BannerSnack) allows you to place text, images, buttons, and art to create dynamic graphics for the visual social network. You can start and finish quickly using more than 1,000 templates for Facebook, Instagram, YouTube and Twitter.
3. Style your story
Blog at Hootsuite says 500 million people use Instagram stories every day, adding that a third of the most viewed stories come from businesses. Stories are not only a big part of Instagram's popularity, but they're also a huge (and growing) hit on Facebook. LinkedIn is even getting in on the story activity now.
Clearly, stories are an important channel for brands and provide a way to deliver interesting content that looks and feels more personalized. While the stories feature of the different channels gives you a fair amount of flexibility to present your visual content the way you like it, apps are now available that elevate story creation to a single image. art consciousness.
Example of a story created with the Unfold mẫu template
Unfold is an iPhone app from SquareSpace that makes it easy to create compelling stories by starting with elegant templates. You can add photo filters, stickers, textures and backgrounds. A branding toolkit is available to make it easy to reuse assets like colors, fonts, and logos for consistent branding. The example above is taken from trademark page on Unfold . page which illustrates how to apply a set of marks.
4. Start with a storyboard or template
The time and talent it takes to make videos chases many marketers. Understandably, the perspective on scripting, casting, staging, lighting, and editing isn't for everyone. If that's you, stay tuned for two irresistible solutions.
Test Open base . While you can go the manual route, you can start the process by entering a paragraph or URL. AI video editor that converts your content into video. You can edit the content (both text and images), apply themes you like, choose music and/or add a voiceover.
Example of video content created with Openstories
Boosted is both a web and mobile app that makes it super simple to quickly create one-time video ads for social media. It's ideal for promoting products, discounts, events and more. You start with a template optimized for your chosen social media channel and then customize each media element as needed. The video clips on Pixabay are provided for free, or you can upload your own videos or images.
Example of a video ad created with Boosted
5. Subtitles for your videos
85% of Facebook and Instagram users watch videos on these platforms with the sound off, according to Digiday . The obvious solution: add subtitles. Andy Crestodina writes in a Guest posts for TechSmith . He claims the subtitles tell viewers what the video is about, helping to appeal to foreign speakers and people with hearing impairments, and helping people in noisy environments not be missed.
Example of content created with Type Studio
Studio Type is a great tool that not only takes care of subtitles for you but also allows you to edit videos by editing text. That is, you remove a paragraph from your video text and the video will magically respond by doing the same thing.
6. Create a carousel
Carousel posts and ads have been shown to increase engagement. Social Insider reports the carousels that generate the highest average engagement on Instagram. Immediately after the introduction of this format, carousel ads were reported by Facebook to deliver lower conversion costs and significantly higher engagement.
Carousel ad example
Carousel ads are inherently interactive and allow your brand to highlight specific details about a product, showcase different products and offers, or tell a story with images or videos or both.
7. Live Streaming
Social media is now the means of delivering video content directly to your leads and customers. You can go live on YouTube, Facebook, Instagram, Twitter, and LinkedIn to announce new products, create demo or tutorial videos, broadcast events, and host webinars.
Facebook users are following Sprout Social . Direct marketing drives your target audience's sales intent by 97% and strengthens affiliate brands by 139%, says Daily Business News .
Let's try it. Live streaming is cost-effective (er, free), engaging, and its transparency encourages trust.
Start experimenting with stop scrolling strategies
With or without graphic design and video production skills, it's easy to produce visual content to capture the attention of social media users. Try applying the tools and tactics presented here to make visual marketing a consistent part of your digital advertising and content marketing strategy.
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