AI-powered writing tools can simulate human thinking in ways that are both startling and a little scary. However, they still have a way to go before they can completely recreate human thought patterns.
That gives you time to prepare.
My colleagues Matt Bentley predicts that it will be difficult to distinguish AI-generated content from human-written content in terms of language use and writing quality before the decade is over.
Before the decade is over, it will be difficult to distinguish AI-generated content from #human-written content with language and quality, @matt_bentley via @CMIContent said. #WHO Click to Tweet A lot of time was spent today answering the question “Will copywriting be replaced by AI?” and concluded that the writer need not worry now. I suggest changing the question: “How can content writers prepare themselves for a world that includes AI-generated content?
Here are a few things you can do today to make sure your job and skills can't be replaced by another. robot :
1. Learn how to use AI tools to write better content
AI-powered creative related tools can be a real asset to content marketers who know how to use them to their advantage. These range from writing functional content, well optimized to accelerate its development by completing tasks such as writing meta description and social media copy.
Here are some AI tools to enhance your content creation:
- Grammarly uses AI to further identify confusing, rigid, or unnatural language to its standard proofreading review.
- Can I rate? is our AI-powered martech tool that helps validate content ideas with keyword research or suggests other possibilities to help with page ranking.
- WHO automate the production of clean and well-optimized content. It features a library of AI templates based on popular copywriting formulas such as attention, interest, desire, action (AIDA), and problem-provoking solution.
- Jarvis Use AI-powered templates to create, automate, and optimize your headlines and social media content.
2. Training on content promotion strategies
You are more than just a content writer; you are a marketer. That means you should know how to promote content as well as write it. That's right there putting you one step ahead of any AI-written program.
Content promotion requires a deep understanding of your space, your audience's pain points, and how your content products and brand address those challenges. Real advertising includes much of the same knowledge needed to create content effective .
Future-proof your #ContentMarketing career: Use your knowledge of amazing creations to make great ads, @AmAVagabond said via @CMIContent. Click to Tweet You should hone your content promotion skills by learning more about:
- Link Building It's the practice of making sure to include links to your content from reputable third-party sites to boost your site's keyword rankings. It requires you to interact with editors and publishers and convince them to link back to your content.
- Provide content is the practice of republishing your content on platforms such as Media through content aggregators to increase the reach of your content. To do this well, you must be familiar with the online spaces where your target audience hangs out and know how to display your content in those spaces.
- Social media marketing Related to paid and unpaid advertising for your content, products and services on Facebook, Instagram, Twitter, etc. It requires you to know which hashtags to use and which groups to receive your content, so it Get more likes, comments, shares and eventually traffic.
- Search engine marketing goes hand in hand with search engine optimization. Know how to build pay-per- click advertising campaigns to target your keywords.
3. Become an expert
Popular career advice for content writers is to focus on one area of their expertise. In addition to being just a talented writer, you should become a subject matter expert. Know your space and verticality better than anyone else.
Tim Soulo , director of marketing at Ahrefs, says, “Content marketers need to develop deep expertise in the area in which they are creating their content. If you are doing content marketing for a productivity app, you should study productivity as well as practice it.
“It is your unique knowledge and ideas that will make your content useful and interesting. Everything else is secondary. ”
Content marketers need to develop deep expertise in the area in which they are creating # of their content, @timsoulo via @ AmAVagabond via @CMIContent. Click to Tweet Some skills you can hone to make yourself more valuable than an AI copywriter include:
4. Create demand
Viewing content creation from the point of view of its business function is essential. By thinking of it in terms of create demand , you will improve the content for the end business goals. While creating content, think of strategies like lead magnets. Create eBooks, research white papers, etc. Also, think about how to generate content from other lead generation tools, such as writing a webinar-based article.
5. Acquire machine learning skills
AI content engines can achieve some impressive results, but they are not yet capable of working on their own. A person needs to run an AI program. You can improve your value-added as a content marketer by understanding how AI works and the basics of machine learning and natural language processing and what they can and cannot do. That makes your content more likely to be improved by AI tools than to be superseded by them.
Improve your added value as a #content marketer by understanding how #AI works, says @AmAVagabond via @CMIContent. Click to Tweet You can also learn how to use AI to perform data analysis and information gathering tasks to free up your time for participatory human creativity like clever puns and storytelling. creative. Eg, Washington Post uses AI to report local election results.
Udemy offers countless courses on machine learning topics to familiarize yourself with this topic. Meanwhile, technology training programs like Plenum and Springboard offers courses in data science.
Build a people-focused career
You have two choices: 1. bury your head in the sand and pretend that the growth of AI-generated content won't happen, or 2. Realize the growth of AI content now and take steps Steps to prove your career as human content marketer.
That choice is yours.
Please Note: All tools included in our blog posts are recommended by the author, not the CMI editorial team. No single post can provide all the relevant tools in the space. Feel free to include additional tools in the comments (from your company or the company you've used).
Cover photo by Joseph Kalinowski / Content Marketing Institute
Post a Comment
Post a Comment