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Instagram remains a mystery to most business owners I know.
How do we continue to create great content that can be noticed and appreciated on a platform full of creativity and ingenuity?
And should we bother?
These are two common questions business owners often ask when considering marketing on Instagram.
While the answer to the first question is complicated (and I'll detail that below), the answer to the second question is “Marketing on Instagram is almost always a good idea.”
Instagram is the sixth most visited website having reached 140 million US users back in 2020. With such a huge viewership, Instagram is not a marketing platform that can be easily overlooked.
But how to create an effective Instagram marketing strategy?
As always, it all starts with content.
1. Instagram Content Ideas for Business
Create a calendar for all upcoming (smaller) and other notable holidays that may somehow be related to your business. You should also make that calendar public on your website. This will:
- Improve site internal linking (each post based on seasonality will link to related products)
- Allows you to recommend products on the homepage based on upcoming holidays/dates (even during slower seasons) which may be more relevant to user intent
- Allows you to schedule newsletters and times based on the calendar
- Finally, lets you publish to social media in a timely manner (with relevant hashtags) even when there are no major holidays coming up. These updates can be scheduled in advance (and may repeat from year to year). You can also integrate your Instagram feed with your website using these plugins .
Planning your social media strategy around the holidays and annual holidays has a lot of benefits, from easier organization to higher visibility and engagement.
Here are some examples of possible calendar dates:
- National Rose Day
- Mother's Day
- Employee Appreciation Day
Try DaysoftheYear.com to find all sorts of holidays and awareness days to target in Instagram content.
For every vacation, try running Optimize text r to come up with interesting concepts to target in your content:
Another idea for regular Instagram updates is to use hashtags weekly to get your updates discovered organically. Here is the list nice to target those people.
2. Use Solid Instagram Tools
Instagram is one of those marketing channels that can't be used without a . Instagram's audience is spoiled: They see great content every day. It's hard to surprise them these days.
Great tools that can make all the difference to your Instagram strategy.
Videoleap Is one Apps on Iphone will help you create outstanding Instagram content. The app gives you access to professional video editing tools that can be mastered without training. This app comes with powerful video enhancement and editing features like layer-based editing, color correction, video effects and overlays, etc.
Free app with premium upgrade available. I recommend going with the free version first and then upgrading when you feel confident you can handle the multitude of extra features and options.
If you are looking for a desktop tool, Fastreel is a valid and affordable option.
3. Focus on Consistency
Consistency is key in any digital marketing strategy, especially when it comes to social media. You need to gradually build trust and a community of people who look forward to your updates. And that can only be achieved with consistency.
Here's a quick FAQ to help you create a consistent presence on Instagram:
How often should I post content on Instagram?
Two posts a week is usually a good way to go. Don't try to create daily updates as you will quickly burn out. Planning and scheduling your Instagram content will help you stay consistent without too much pressure about always being there. Tools like Recently can help you with that.
How do I promote my business on Instagram?
Put your product in visual context in a non-promotional way. Adding a CTA in your caption or even your photo is not a bad idea but just don't overdo it. You cannot build a dedicated following if you just keep selling your products to them. Here are some easy-to-follow Instagram content ideas for businesses:
- Create updates on how your team is working or relaxing together. Behind-the-scenes content humanizes your brand and builds employee engagement
- Text transfer reviews and testimonials on visual quotes to make them public on Instagram
- Reuse lead magnet on Instagram. Instagram users love freeware!
- Create a small video showing your product being received or unpacked
How to generate traffic from Instagram?
Instagram does not allow clickable links in updates. The only two sections where you can place your link are:
- Your Instagram bio
- Your Instagram Story (if you have more than 10,000 followers)
You can still get a decent amount of traffic from Instagram if you create interesting updates and invite your followers to click on the link in your bio for more information.
Don't forget to track that traffic so you can adjust your updates and CTA to get more clicks and higher conversions. Finteza can help you with that: This tool allows you to narrow your data down to a specific traffic source and then evaluate your sales funnel based on selected data points:
You can also change your profile link as often as you want. Try using different URL parameters to track your traffic from different campaigns. Finteza allows users to easily set up URL parameters using their free WordPress plug in.
Inference
Instagram became even more popular during the months of worldwide lockdown. Based on Speaker marketing , who spent 70% more time on both Facebook and Instagram apps during lockdown.
Since we don't really know how long the pandemic will last, investing in your business's social media presence is a smart marketing decision.
Instagram can be an effective marketing platform that will help you build your brand of trust and authenticity. It's also more doable than many business owners think. Good luck!
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