Updated on January 31, 2022
When you think of search engines, it's usually Google, Microsoft Bing, and Yahoo. However, YouTube is one of the largest search engines in the world, with over 2 billion monthly active users .
Most people consider YouTube as a social media platform. And it is, but it also works a lot like a traditional search engine. Visitors enter a query and get a list of videos ranked by relevance.
Optimizing your video content is an important factor for ranking in search to attract an audience that can find you on YouTube. Fortunately, many SEO rules traditional also applies to YouTube: Find the right keywords to convey relevance, design a good user experience to drive engagement, and use analytics to find and fix anything that isn't working motion.
Optimizing #video content is very important to rank well #YouTube, one of the world's addresses & # 039; largest search engine, say @ab 80 via @CMIContent. Click to Tweet
With that said, here is a brief list of tools to help you manage your YouTube SEO. Some are your general SEO tools. Others are designed specifically for YouTube. But each is useful for increasing your YouTube presence.
Tools for trending and keyword research
Related Uses key word in your title, description and tags to make sure your video content is found. These tools will help you identify search trends and find the best keywords.
Google Trends
You may already be familiar with Google Trends to keep an eye on attention in the theme you have selected is up or down. But you might not realize that it also shows YouTube-specific trends. Click “Search YouTube” to discover video-related trends and opportunities. Since the data comes from Google (the company that owns YouTube), it is so reliable:
YouTube autocomplete
The first place to look for the right keywords is YouTube's autocomplete feature – start typing your original keyword in the search bar and see how YouTube interprets it by displaying autocomplete suggestions. Fort:
Use @YouTube & # 039; s autocomplete to identify the best keywords, @ab advises 80 via @CMIContent. #SEO Click to Tweet
Rating Tracker
If you have a lot of keywords, you can automate the process with the help of an expert keyword research tool . The free version of Rank Tracker (disclosure, I'm the creator) lets you use nine keyword research methods, potentially leading to thousands of potential keywords. Don't worry – you can narrow your selection using custom filters (aim for the highest search volume and lowest competition).
Keywords everywhere
For something lighter and more convenient, consider Keywords Everywhere. Browser extension that allows for keyword research on the go. It enhances the autocomplete features of YouTube and Google with valuable metrics.
AnswerThePublic
AnswerThePublic is another useful solution for keyword research. This beautifully designed online tool allows you to research the most common questions related to your keywords.
Keywordtool.io , Kparser and Keyword Keg
These paid solutions for keyword research provide cost-per-click (CPC) and search volume information. Keyword Keg offers a free limited version, but you will need the paid version for higher volume campaigns.
Keyword Planner
You can also switch to Keyword Planner section Your Google Ads account and enter your root keywords to get a bunch of closely related keywords. One downside with the free account is that you don't get an exact search volume for your keyword, just an approximation.
This is Useful video tutorials My team has put together these and other YouTube keyword research and optimization tools:
[embed]https://www.youtube.com/watch?v=6vUXOTo6O7k[/embed]
Tool to find the most lucrative YouTube tags
Tags people add to videos help YouTube categorize videos into the right categories. But the tags aren't displayed on the video's page, so it's complicated to study them.
You can open the source code of the page and search for the tags there, or install a browser extension. job for you.
vidIQ Vision for YouTube
This tool analyzes the video on the fly and provides an on-page summary, complete with tags and other information:
@vidIQ analyzes #videos and provides an on-page summary full of tags, @ab says 80 via @CMIContent. #tools Click to Tweet
YouTube Cards
Another browser extension option, YouTube Tags, shows tags for each opened YouTube video. It gives a great overview of any video ratings for your topic.
RapidTags
RapidTags generates multiple tags related to your theme. Set the URL or subject of your video and see what tags appear. One downside, however, is that the free version is limited.
Add to #video' the URL or topic of @RapidTagsPromo to see more tags related to your topic, @ab says 80 via @CMIContent. #tools Click to Tweet
Tools to manage and test your channel
Track successes and failures in your videos. Knowing which videos are right for your brand — and which aren't — can help you understand your keywords' performance and inform future opportunities.
YouTube Analytics
The YouTube native tool provides an overview of your channel, accessible through your channel dashboard. It tells you who your audience is and what other types of videos they enjoy watching. You can also see the progress of your views/engagement with your audience. It was created for people who already have several videos and want to survey how successful they are.
TubeBuddy
TubeBuddy is one of the most feature-rich apps to run and optimize your YouTube channel. You can use it to analyze channel statistics and do competitive research. You can also use it to edit your video data (thumbnail, caption, and description).
@TubeBuddy is the most feature rich app to run and optimize your @YouTube channel, @ab says 80 via @CMIContent. #tools Click to Tweet
tube and dumbbell
Try out the tub for keyword research, channel testing, and more. A similar, annual tool that provides convenient reporting in addition to data on subscribers, engagement, watch time, etc. While the percentages aren't created specifically for YouTube, it's very easy. to integrate.
Research your competitors
Several tools can give you a rich profile of your competitors' YouTube presence. Use this information to create more effective videos and text-based content.
Opponent IQ
With Rival IQ, you can see a general outline of your competitors' growth, what's working, what's not, what cards they're using, etc.
@RivalIQ can provide detailed profiles of your competitors & # 039; @YouTube channel, say @ab 80 via @CMIContent. #tools Click to Tweet
NoxInfluencer
This tool helps you rate your channel and shows you the best performing videos in a category or location. That makes it indispensable in SEO research.
Socialinsider
Socialinsider's YouTube competitor analysis tool provides an in-depth look at the ranking history and performance of your and your competitors' content.
Your comment moderation tool
While you may not think of it as an SEO factor, the comments section can have an indirect effect on your rankings. Comments can make or break your YouTube channel. The comments under the most useful, innocuous videos can become rotting pit vile harms your brand.
Comments can make or break your @YouTube channel, @ab says 80 via @CMICContent. #SEO Click Go To Tweet
Comment moderation on YouTube
YouTube's comment moderation feature is probably the best tool for this task. It allows you to add filters to automatically deal with inappropriate commenters and create lists of banned words to isolate comments that incorporate them.
Smart censorship
Smart censorship does the same thing as YouTube's moderation tool, but across multiple platforms at once. And it not only quarantines comments with banned words, but also deletes them.
Watch your YouTube SEO
YouTube is the definitive content platform for billions of people around the world. To get the most out of it, brand marketers need to think about SEO before content is created – and follow up long after a video is posted. Failure to do so means you are investing in videos that will never realize their potential on YouTube.
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All tools mentioned in the article are the author's. If you have a tool to recommend, feel free to add it in the comments.
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Cover photo by Joseph Kalinowski / Content Marketing Institute
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