Updated on February 23, 2022
The right technology helps content teams create more and better work.
That's why 73% of B2B Content Marketers says they use content creation, collaboration, and workflow tools.
But it's not always easy for them to choose. And always need more than one. Sometimes you need a tool to spark a new idea or help you write a headline. Sometimes, you need a way to find (or create) better images, create memes, follow topics that are important to your industry, or find out how your content ranks in search.
I've updated this list of tools (some free and some paid) to help generate content ideas, write headlines, produce videos and images, research topics and trends, etc.
Noodles (and doodles) about content ideas
first. Portrait Content Idea Generator (free)
Portent's Content Idea Generator is a simple, creative blog title and theme generator. Just enter a keyword and the tool generates unique titles for your posts.
Headline Breaker and you can click on it to learn more about why you should use certain elements in your headline and why the tool suggests specific words.
@Portent's #ContentIdeaGenerator tool breaks your headline into sections so you can learn more about why you should use certain elements in your #headline, @irinaweber says 048 via @CMIContent. Click to Tweet
2. BlogAbout by Impact (free)
This simple blog title generator from Impact helps you come up with blog or article ideas (and the titles that go with them). Very easy to use: Add your subject, click a button, and get subject line reminders. Fill in the blanks, then hit the refresh button to get another reminder.
@ Impact's #BlogAbout tool helps you brainstorm article ideas and the headlines that go with them, @irinaweber says 048 via @CMIContent. Click to Tweet
When you find a title or idea you like, tap the heart icon to save it to your notebook. You can then email the list with the headers you saved.
This tool also has a “ writer blocking feature ” allows you to doodle to help you visualize your ideas and hopefully get you through the block. You can even download doodles from the website.
Check your titles
3. CoSchedule Headline Studio (free and premium options)
Headline Studio is a more powerful version of the popular tool formerly known as Headline Analyzer. The reinvention has added new charging capabilities (including an SEO guide).
In both versions, you only need to enter the title to start the analysis. The free version gives you a title score (out of 100).
Title score based on:
- Word balance (combination of common, uncommon, emotional, and power words scores best)
- Number of words and characters (title has about 12 words and 70 characters earn the most clicks)
- Title t type (a post “list” may increase overall score)
- Read grade level, clearly and ability to skim (title understandable to most people, high score)
The premium version of this tool provides your SEO score, information about your current rankings, suggested keywords and topics, and search competition for keywords in your headline.
4. Share (free)
Sharethrough is a powerful headline analysis tool displaying a quality score based on a multivariable linguistic algorithm using the rules of Sharethrough's advertising and neuroscience survey and behavioral modeling theory.
Explore and curate themes and inspirations
5. Feedly (free and paid versions)
Many people underestimate the value of RSS feeds, but they are still one of the most effective ways to monitor your vertical for content ideas and news.
Feedly is a useful tool for tracking magazines, blogs, podcasts, news sites, Videos on YouTube and other online content that you check regularly. It allows you to teach an AI-based assistant (called Leo) what interests you most and share your insights with the rest of your team.
@Feedly is a useful tool for tracking # online the content you check regularly, @irinaweber said 048 via @CMIContent. Click to Tweet
6. Flipboard (free and paid versions)
Flipboard is a great place to explore, gather, and To share content you are interested in. You can easily add your favorite blogs, social channels, and publications to stay up to date with topics and important people in your industry or industry.
7. Ranking SE (free and paid trial versions)
SE Ranking (full disclosure, I work here) analyzes your content's uniqueness and search performance using its on-site SEO Checker Tool.
@SERanking analyze the uniqueness and search performance of your #contet with its onsite #SEO Checker, says @irinaweber 048 via @CMIContent. Click to Tweet
To enter this section of the tool, simply click on Tools – > On-Page SEO Checker Tool. It gives you a detailed analysis of Landing page based on key parameters and tells you if your content is SEO and keyword optimized.
Visual Content Tools
8. iLoveIMG (free and paid versions)
Memes offer a creative way to present your content. Many content marketers incorporate memes into their blog posts because they are memorable and shareable. They are also easy to create with the right tools.
iLoveIMG is an advanced image editing tool that helps you create fun memes to share online. You can compress, rotate, resize and crop images in any format and add watermarks.
@iloveimg_com is an advanced image editing tool that helps you create fun photo memes to share online, says @irinaweber 048 via @CMIContent. Click for chirping sound
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9 Key Trends for 2022
What will really make your content stand out, unforgettable, and impress your audience in 2022?
CMI and PlayPlay interviewed 24 veteran content experts from companies like Nasdaq, SAP, Prudential, Zoom and Convince & Convert to bring you this guide, breaking down what you need to know about trends this important. Hear from digital marketing influencers like Kim Garst, Matt Navarra, Joe Pulizzi, Mark Schaefer, Neal Schaffer, and more!
9. Depositphotos (free and paid versions)
Depositphotos offers a collection of 200 million images, files, videos, illustrations and music for every taste and budget. With advanced search filters, you can search by image, season, color, location, collaborator, etc.
ten. Envato Elements (paid subscription and free monthly gift)
Envato Elements offers a subscription to a library of over 58 million digital creative assets. With everything from presentation and photo archive templates to video and music templates, you can get everything you need for your project in one place. Sorting features make it easy to find what you're looking for.
@envato Elements offers a subscription to a library of over 58 million digital creative assets. @Irinaweber said sorting features make it easy to find content 048 via @CMIContent. Click to Tweet
11. VistaCreate (free and paid plans)
VistaCreate is a helpful resource for challenge design content creators. This graphic design tool can help you create impressive visuals, liven up your designs, and store your brand assets (logos, typography, and color palettes) to keep them all. All projects are consistent with your brand identity.
twelfth. InVideo (free and paid versions)
InVideo helps you create powerful ads, YouTube videos and ads. It comes with 5000+ templates, music library, filters and transitions. Its dubbing feature offers a choice of different languages, voices, and accents. Video rendering works fast and allows you to easily redo the same samples in different sizes.
13. Placeit (free trial and paid subscription)
Placeit is a handy design tool for creating mockups, logos, and videos to showcase your brand. It covers a wide range of models, from various clothing ideas to e-book covers, packages and other products. You can easily save your design as a draft and return to download it without a paid subscription.
Check for plagiarism
14. Copyscape (fee)
Copyscape is the best cheap and effective plagiarism checker. Each search costs 5 cents. This tool also helps you see if content is being “unloaded” and used elsewhere . Copyscape is an essential tool for anyone who outsources content creation or guest blog posts.
# Copyscape is an essential tool for anyone who outsources # content creation or guest blog posts, @irinaweber says 048 via @CMIContent. Click to Tweet
Cooperate
15. GatherContent (free trial and version fee)
GatherContent is an all-in-one platform for creating content, collaborating with other writers, providing edits, and getting your content published. You can leave a comment for the writer, specifying changes or overwriting the content. The rollback feature allows you to check what changes have been made and decide whether to keep them.
Build a more robust content creation workflow
Try the tools I've listed to strengthen any weak spots in your content creation or simply find new ideas or inspiration. I hope they will help you create high-quality, engaging and informative materials for your target audience.
All tools included in the article are suggested by the author. Feel free to suggest tools (from your company or ones you've used) in the comments.
Cover photo by Joseph Kalinowski / Content Marketing Institute
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