How many of CMI's 249 - plus blog articles published in 2021 - have you read? While I read each one (that's my job), I guess very few others have done so. I get it – we are bombarded with content every day.
To help everyone get the highlights, I've gathered the 10 most popular posts from the past year based on data from BuzzSumo and Google Analytics (including social shares, email conversions, page views, and unique linking domains) and editorial discretion.
You'll find that all of these articles have one thing in common: The authors share a wealth of knowledge that you can immediately use in your daily content marketing.
Given that everyone feels pressed for time these days, I've listed articles based on reading time (shortest to longest). I hope you find them as useful as I did.
Reading time: 4 minutes
Author: Kate Bradley Chernis
Why read this section: You do not need to follow all the English lessons taught by the school in write , but you need to make sure your content is good. Kate shares some “easy to understand” ways to spice up your content to entice your audience to read and take action.
Postable tips:
Read your article aloud. According to @LatelyAIKately via @Brandlovellc @CMIContent, if it feels awkward coming out of its mouth, it will awkwardly read it to #content consumers. #WritingTips Click to Tweet
Reading time: 7 minutes
Author: Nadya Khoja
Why read this section: No matter how large your team is, repositioning can be the solution to ease your content creation workload. It's also a great way to get your content out to more people in formats they might like. Nadya Share how to get more out of the content you're creating. This is for those who used to wish they didn't have so much work to write or edit in such a short time, or who felt challenged to develop enough original content for multiple channels.
Postable tips:
Rotate a larger part of #content into smaller parts. Or combine several blog posts into one comprehensive guide, @NadyaKhoja said via @Brandlovellc @CMIContent. Click to Tweet
Reading time: 8 minutes
Author: Kim Moutsos
Why read this: Don't read it if you believe ideas will always come to you when you need them. But check this out when you're ready to dig in and uncover the hidden content opportunities around you. Needles lead you to productive avenues for finding raw materials and polishing them into something brilliant.
Postable tips:
Get to know your competitors well & # 039; #content to explore topics, audience reactions, and channels. Then get past them, @KMoutsos says via @CMIContent. Click To Tweet
Time to read: 11 minutes
Author: Shane Barker
Why read this section: Maybe you've driven enough conversions. But do you really want to settle for Fuck ? Shane offers ideas for getting more visitors to convert – including tips for making your content more engaging, from headlines to calls to action.
Postable tips:
Your headline is the decoy. Your intro is the point, @shane_barker via @CMIContent said. #WritingTips Click to post a Tweet
Time to read: 11 minutes
Author: Jodi Harris
Why read this section: Your content marketing program will be evaluated based on its impact on your business. Jodi provides tips, samples, and techniques to help you make sure you're measuring (and acting on) the things that make a difference.
Postable tips:
Knowing where your company is is a priority in deciding what #ContentMarketing goals to measure, then figuring out which metrics to track, advises @joderama via @Brandlovellc @CMIContent. Click to Tweet
Time to read: 15 minutes
Author: Mike Murray
Why read this: 2021 is coming to an end. But the 21 SEO tips, tools, tactics and trends Mike Murray gave out at the start of the year can still help you protect your rankings – and maybe even gain an edge.
Postable tips:
@Google' paragraphs feature helps searchers find parts of a site #content that answer their questions, which can help #SEO efforts, @MikeOnlineCoach said via @Brandlovellc @CMIContent. Click to Tweet
Time to read: 17 minutes
Author: Darek Black
Why read this section: Your content must earn the trust of your readers to make them come back, sign up for your newsletter, buy your product, or take some other desired action. If you create content that feels dull, monotonous, or academic, it may never come back. Conversational copy provides an antidote to monotonous content. Darek offers tips (not rules) for content that opens doors for connection – person to person.
Postable tips:
In the name of #copy conversation, remove the grammar rule that never ends a sentence with a preposition, said @ContentStride via @Brandlovellc @CMIContent. #WritingTips Click to Tweet
Time to read: 18 minutes
Author: Stephanie Stahl
Why read this: CMI's Visual Storytelling Conference provide stories, lessons, and examples that inspire, make people laugh, make them cry, and keep them motivated. Stephanie rounded up the highlights you might have overlooked (or forgotten). And you can click through each session for on-demand viewing (a single registration form gives you access to all the sessions you choose).
Postable tips:
Live streaming can build your brand, connect on a deeper level with your audience, and support the sales process and sales cycle, said @dylan_hey via @EditorStahl @Brandlovellc @CMIContent. Click to Tweet
Time to read: 22 minutes
Author: Ann Gynn
Why read this: Earlier this year, we asked Content Marketing World speaker things that upset them about our industry. They came back with a lot to say. Many of their reviews fall into several overarching categories: strategy, audience, and the content itself. Read on to see if the things that drive you crazy with the workout we all love make the list (and ideas for what you can do to combat them). ).
Postable tips:
It's time to start creating evergreen #content and stop wasting time, money and energy on disposable, disposable content, said @carlijnpostma via @AnnGynn @Brandlovellc @CMIContent. #CMWorld Click to Tweet
Time to read: 26 minutes
Author: Aaron Orendorff
What you will learn: Aaron's article ends up at the top of readers' favorites year after year. (It first appeared in 2016, and we updated it earlier this year.) Why is it so popular? Figuring out which social media tools you should invest in is overwhelming – and it seems like it gets more complicated every year. Fifty influential online marketers share their top social media tools (and why they love it). Not every tool on the list is right for you, but it's a great place to start your research (or gather social proof for the tools you're considering).
Postable tips:
Use text overlays on videos – 80% of video ads on #Facebook are viewed with the sound off, @MariSmith via @CMIContent said. Click to Tweet We thank our readers and contributors for sharing their knowledge with us. If you'd like to write to us in 2022, read our blogging guide, then follow the instructions to submit an article.
Cover photo by Joseph Kalinowski / Content Marketing Institute
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