Modern forms of online marketing in the 4.0 technology era

Why do we have to be clear about the forms of online marketing? Because nowadays many people easily confuse the issues: Online Marketing, Internet Marketing and Digital marketing. In fact, digital is the digital environment, the tools on the digital environment such as Google, Facebook, Mobile app... are broader than the Internet, while Online refers to the state of the person or device using it. So Digital marketing or Internet marketing (Online marketing) means using Digital, internet or the online state of the device to communicate.

What are the forms of online marketing?

The term Online Marketing is used quite commonly in today's modern life. Marketing is known as a form of marketing and advertising that meets the needs of customers, builds value, relationships and creates profits for businesses. So what is Online Marketing?

Simply put, online marketing is through the internet to introduce and promote your products. More specifically, online marketing is the application of internet technology and electronic means to market research, product development, planning marketing strategies, etc., for the purpose of bringing products or services to customers in a Quick and effective.

Outstanding advantages of online marketing forms

If you plan and implement well, you will clearly feel the outstanding benefits that Marketing Online has brought to your business as follows:

Through the internet, customers will easily find information about products/services of your business anywhere in the world. And the results of your sales transactions will take place faster and more efficiently.

Thanks to the rapid spread, online marketing forms will help you advertise more effectively. Moreover, it saves the maximum cost of promoting the company's brand image, products/services to customers.

Helping businesses easily select and reach the target and potential customers they want to target, thereby saving maximum advertising costs and improving business results.

This is also an effective tool in stimulating the psychology of spontaneous shoppers.

Introducing the main and popular forms of online marketing today

The form of using the Internet for online business and product advertising. The ultimate goal is to bring services and products to consumers quickly and efficiently. But in this article we will mention the most popular forms of marketing used by companies, large and small businesses.

Ad-network advertising on the Internet (Ad-network)

Adwords advertising is one of the online marketing methods being used by many individuals, organizations and businesses. If you want more people to know about your website or service. You just need to register and pay for the ad campaign. Most businesses use this form with good results. This method does not cost money as well as time. You should learn this form to effectively apply to your business.

Advertising network (Ad Network) is a network by an intermediary unit that acts as a bridge between the buyer of advertising (Advertiser) and the seller of advertising (Publisher - website publisher). .

An online advertising network is an intermediary system connecting online advertising sellers and buyers, helping advertising buyers find areas and websites that sell ads suitable for their media campaigns from thousands of websites. . This form is now highly appreciated by many companies because it saves time and human costs.

Search Advertising (Search Marketing)

I once read a few marketing blog posts of some bloggers specializing in marketing and after a while of researching, I realized that, if you want to sell goods, use google.

Why? When you buy a computer, do you go to google search "buy computer", and a lot of websites appear in front of you, you will choose a website that you like or maybe it is at the top of the page. click on it.

From there you will make your purchase decision. This is in marketing terms called SEM. So what is SEM? SEM is divided into 2 types: google adwords advertising and SEO.

Search Engine Optimization (SEO) – Search engine optimization is one of the forms of online marketing. Which is the process in which your website will be optimized. For search engine friendliness and be search engines.

This means that these tools make your website more searchable. Push the website's ranking to the top of search engines like Google, Yahoo, Bing.

SEO is a collection of optimization methods to make a website more Google-friendly. From there, improve the ranking of your website to the top of google with related keywords.

You need to optimize your content to be more user-friendly. To find more search traffic. From there will make your website to the top of google in a period of time.

This is considered one of the most effective ways to do online marketing if you want to do business on the internet.

Not only that, effective online marketing also depends on your website design. If you design professionally, beautifully, the content inside the website is professionally designed and clear, the experience and reputation of your business will increase.

Marketing online with facebook

It is everyday life that is the most obvious proof. Make you realize the power of social networks. Wherever you go or whatever you do, everyone checks in. Share with each other about delicious food as well as personal experiences through each photo, sometimes with lines of happy and sad emotions. Therefore, many people often joke that "it is impossible to live without things like facebook".

For this reason, business units, large or small, have moved quickly. Catch up on this time to create your own paradise of selling goods. At the same time, promote the image of the business to consumers. Because facebook is one of the most effective and economical online marketing channels ever.

A business unit only needs to perform simple operations such as uploading pictures, a few lines of description, instructions for use, and a selling price to attract the attention of Facebook users. Of course, you need some direct user interaction. Businesses will quickly grasp customer needs, promptly answer all questions quickly.

However, posting should not be done arbitrarily, but must follow some unwritten rules. Like developing content, designing beautiful images to attract customers' attention.

Next, social networking sites are indispensable. One of the free but extremely effective and fast marketing mediums. You can put information about products, services, advertising. Go to Facebook, Zalo, Instagram, Youtube pages

This is a very good way of online marketing because now social networks have become popular with all ages and classes. Facebook and Zalo are the two applications that are being exploited the most, especially facebook, so there are many tools for doing business on this social network, it is called chatbot.

E-mail Marketing

E-mail Marketing is one of the forms of online marketing that businesses cannot ignore. A form of using email to send advertising information to potential customers.

We promote interaction, build trust, connect customers with businesses. When using this online marketing method, avoid SPAM sending too many emails. Or the content is cumbersome and not attractive enough. There are many business organizations that have successfully used E-mail marketing in branding.

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