The video marketing for brands is one of the most powerful tools among an advertiser's weapons today. Videos that can engage people are often those that are combined with compelling narrated content.
Only a successful video campaign can be an effective booster for a brand, making it the most discussed topic in this extremely crowded market and putting a brand ahead of many others. but aimed at the same audience.
Thanks to smartphones, video marketing has found a place in every step of the customer journey. According to a report by ReelSEO, 71% of marketers believe videos are a better method to convert than other tools.
However, when you intend to use videos as a marketing tool, it is very important to have a clear goal in mind. You should create a video that is easily adaptable that is accessible across all types of devices, including smart phones with small screen sizes.
Product and e-commerce videos have been gaining traction since 2010, and retailers that can deliver engaging content are immediately at the top.
In 2010, Overstock was #1 among marketers with over 95,000 videos.
The main reason why product videos have become so popular is that they have better accessibility and connectivity. Today's mobile devices are capable of presenting video content with a smoother experience. Videos can boost the conversion rates of product pages that previously used static images to showcase information.
Here is some information that might make you think about video marketing more seriously:
- In 2015, it is estimated to be more than 204.2 million won users in the US only watched the videos and this number accounts for 78.6% of their internet users.
- In the last few years, users are spending 38,5% More time to access the video content
- Today, more than 64% of internet traffic is to video content and it is expected to continue to grow to 69% in 2017.
- Video content is reported to generate more than 3 times the number of monthly visitors when compared to other marketing tools.
4 out of 5 buyers search for videos to learn a product they plan to buy - Video comments can increase views by up to 340%, not to mention they can also share on social networks the videos they like.
Up until a year ago, YouTube was still the main platform where you search for a video content. However, Facebook and Instagram have stepped in and this only adds to the reason why a modern marketer should invest in video content.
There is enough data on the internet to make a marketer invest in videos. However, if you're just getting started, here are video marketing trends to keep you informed and prepared for 2017 and beyond.
Video marketing trends to watch in 2016
Video ads
Video ads are nothing new, but with social media platforms like YouTube and other social or advertising platforms like Facebook Ads, Instagram and Bing hosting billions of videos, things will become easier for advertisers.
Facebook has launched their native video ads and it is racking up almost 4 billion views a day.
2016 will also be marked as a year where Google will finally streamline SERP video ads. It's a clear sign that users are slowly accepting video content, and it wouldn't be surprising if it showed up in the most unexpected places.
The potential of video marketing is limited only by your creativity and marketing strategy.
App Indexing
App Indexing has also been around for a while now, thanks to Google. But as app rankings become more and more complex, this will be a year when product marketers realize the potential of having a dedicated app.
Investing in a website that's optimized for your mobile can produce improvements to being able to cater to the mobile masses. Apps can be the best way to provide intuitive, accessible, and convenient content for video marketing.
Mobile devices will overwhelm desktops
2015 was a big year for mobile devices, with Google releasing algorithms and “Mobilegeddon” apps that replaced all types of websites. However, 2016 will be an even bigger year.
Just having a mobile-friendly website won't be enough to drive more visits. Marketers will have to look for a more mobile-focused online marketing strategy. Instagram would be a great place to start.
The optimization for virtual assistants
PPC and SEO have become the most popular marketing strategies to grow visibility and promote your website to thousands of new visitors. However, the proliferation of virtual assistants will bring a new form of optimization
The best examples of virtual assistants today are Cortana and Siri. The key to success is ensuring that your business or product information is easily accessible to virtual assistants, and this optimization will include video marketing content.
Augmentation of virtual reality
Over the next few years, dozens of new VR devices will be released. Among them, the most advertised device is the Oculus Rift, which is touted to take online advertising to the next level.
VR platforms like the Oculus Rift will integrate video channels, social media platforms and platforms for direct messaging, and it will be better for marketers if they prepare themselves for the changes to come. .
Wearables and the Internet
Smart devices will attract a lot of attention throughout 2016. We've already seen the launch of the Apple Watch, but more is planned and that means devices. Wearables will penetrate a healthy segment of the market.
Creating video content that specifically delivers to wearable display devices will be a huge advantage for marketers, who are looking to compete with competitors. other player.
Advertising will become more expensive
It may not be a nice trend to learn about, but advertising will become more expensive in 2017 and beyond. However, this will be supplemented with an increase in demand and a change in the way that customers search for information. One positive thing to look forward to is that a single successful video marketing campaign can replace dozens of other traditional advertising methods.
In 2016, more than 50% of shoppers will make a purchase decision after viewing related video content. It's time to prepare your video marketing strategy or get saturated in the crowd.
You can read more articles How to Install Facebook Remarketing/Retargeting Pixel to know how to optimize your video marketing.
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