What are Native Ads? 7 Steps to build a Native Advertising campaign

With the “dizzying” development of the digital age, digital advertising is the main marketing tool to reach and attract target customers. But internet users have become more agile in the way they approach digital content discovery and often ignore ads that cause them headaches. Therefore, Native Ads was developed to give marketers new ways to deliver messages more effectively. In this article, SEOVietNam will bring you all the information you need to know: What is Native Ads, how does it work, and how does it work? Steps to build a Native Ads campaign to achieve marketing goals.

What are Native Ads?

Native Advertising are paid advertisements designed to match the look and feel of the media in which they appear. They can be in the form of articles, videos, or any other type of media that fits the format of any content delivery platform.

Native Ads are a form of paid advertising that naturally intersperses regular content

Unlike display ads or banner ads, Native Ads don’t really look like ads. They naturally “disguise” as an actual part of the website’s content, making it difficult for the viewer to recognize and therefore less offensive or offensive.

How effective are Native Ads?

There are a few reasons that businesses use Native Ads as part of their overall marketing budget. Studies have shown that even though users know that Native Ads are paid ads, 53% more users click on them than on display ads. Native Ads offers users a more seamless, more contextual ad experience than traditional ad formats. Instead of disrupting the user experience with disruptive ads, Native Advertising appear more natural by design and formatting consistent with the rest of the site’s content.

Uninterrupted user experience with Native Ads

Because users prefer this ad format, they don’t find it offensive when they see them, the ad click-through rate (CTR) is higher. From there, businesses can increase the ability and reach to the target audience.

Who will benefit from Native Ads?

Advertisers: With a lot of investment costs in Native Ads, of course, advertisers will be the ones who expect to receive a lot of benefits from it. Many brands have been using Native Ads to effectively reach target customers. When users are "consuming" content and ready to explore new ideas on the internet, Native Ads campaigns can drive them to increase brand awareness as well as convert into customers and increase sales. at the end of the marketing funnel.

Native Ads help increase user experience and attract them to click on ads

Publishing company: Content publishers on the web benefit from Native Advertising as a tool for monetization. The content on the publisher’s websites will be the basis for placing ads, integrating ads in a natural way. And web publishers will of course receive money from providing ad display placement.

User: Native Ads Unlike display ads, prominent banner ads distract the user’s eyes during web browsing, it appears spontaneously and in harmony with the rest of the website. Still allowing people to explore and engage with content seamlessly, without interruption.

Native Ads classification

Native Ads are divided into 6 main categories, including:

In-feed: Native in-feed ads are ads that appear interstitial and natively between pieces of content on a website or app.

Types of in-feed native ads

Paid Search (paid search): is one of the most commonly used formats. They show up in the same form of organic search results.
Recommendation widget (recommended article): This type of advertisement is usually placed below other content and displayed as a list of related articles, recommended articles to users.

Ads appear as suggested articles to users

Promoted Listing: This type of advertising is used on websites that do not have space for interstitial ads with content. For example e-commerce sites, the main content is just the items without the text content.
In-ad with native element unit: this is an IAB standard sized ad, usually placed outside of web content, the ad is contextually relevant to the rest of the page.
Custom content unit: at the pace of innovation in online advertising, IAB reserved a category for custom ads that aren’t suitable for any media type.

How to distinguish Native Ads from regular content?

Native Ads look like regular content, so users rarely realize they’re interacting with a paid ad. Although displayed natively, Native Ads still have one or more distinguishing characteristics as follows:

Contains the words "Suggested Posts" or "Suggested for you"
Contains a small icon – if you click it, it indicates that the content is a paid advertisement

Contains the phrase "Sponsored"

Signs to recognize Native Ads

7 steps to build a successful Native Advertising campaign

Set campaign goals

Like all marketing, building a Native Ads campaign begins with goal setting. Be clear about what you want to achieve with your advertising campaigns. Typical goals include:

Generate leads
Increase sales
Increase website traffic
Increase brand awareness and reach

Define your Native Ads campaign goals specifically. For example, it’s not enough to have a goal of getting more people to leave a phone number for advice, you need to know how many people you want to make the conversion and the deadline to achieve the goal.

Define target audience

The next step is to define the audience you want to target. You can target ads by age, gender, interest, location, device used, buyer intent, etc. This ensures that you target the right people with the right content, across the right device, in the right place and at the right time.

For the campaign to be successful, it is necessary to define specific goals

Choose the right publisher

Multiple platforms give you access to thousands of content publisher sites to run Native Ads campaigns. You need to choose a publisher that works with relevant content that aligns with your Native Advertising campaigns. To make the right choice, it is possible to consider factors such as: the content of the website, the number of users accessing that website and the characteristics (demographics, interests, behaviors) are suitable for audience you want to reach.

In addition, there are filters available for websites so that you can determine where your ads are shown. From there, you can target by placement, device, and more.

Define core content

Native Ads need to contain the core content that you want to convey to your audience. Instead of thinking like an advertiser, put yourself in the shoes of a reader and consider what appeals to your target audience. Things to consider include:

Content to introduce and increase viewers’ awareness of the brand (usually appearing at the top of the channel)
Content targeted to generate leads for a specific product/service, but still informative (usually in the middle of a post)
Content that drives conversions, increases sales (bottom of website)

Create compelling ads

Once you’ve defined your campaign content, it’s time to craft your compelling ad. Attract viewers through the title and design of the ad image. Experiment with lots of different combinations until you discover which approach works best for your target audience. For example, the same landing page might need a different header or design image depending on your audience or ad placement. But don’t forget Native Ads should have a consistent design with websites and be placed most naturally as part of the website’s content.

To create an attractive ad, it needs to be tested many times

Campaign Spend Allocation

CPC (cost per click) – cost per click – is the amount you pay each time someone clicks on your ads. Start by determining the ideal CPC for each campaign and limit the total campaign budget.

You can get useful traffic with spending from 1 to 2 million VND a day. With Native Ads campaigns, it’s recommended that you use a high CPC so your content can deliver to more users and give you more data to optimize your campaigns.

Monitor, test and adjust

The final step that cannot be overlooked is to monitor your Native Ads campaigns to ensure they are meeting their goals. Check the data daily to see if the campaign is on the right track. You can also A/B test your ad copy by substituting headlines and images to get the most effective combination for each campaign.

Measuring campaign effectiveness is an indispensable step

Follow these 7 steps and you can set up a successful Native Advertising strategy to drive brand awareness, lead acquisition, and sales. effective.

Conclude

With the information that SEOVietNam brings in this article, hopefully you have the most overview so you can start with Native Ads. Experience and set up an effective Native Advertising campaign with 7 steps and wait for the results it brings to your marketing activities.