Why was there no iPhone 12 at last night's event?

Analysis: Why was there no iPhone 12 in the event last night?

At the beginning of the event late yesterday, Tim Cook said, "Today we will talk about the Apple Watch and iPad", clearly stating that they did not introduce the iPhone 12 and after the event lasted more than 60 minutes, there was no sentence. The familiar "one more thing". So why is there no iPhone 12 this time?

This product launch does not really mean a live broadcast event, but exactly a video that Apple has pre-recorded, waiting on time to broadcast. The multiple angles at Apple's spacecraft headquarters and it all revolve around the new Apple Watch Series 6 and the new iPad Air.

Pandemic

In July, Apple's CFO Luca Maestri said that the new iPhone would be on sale a few weeks later than every year, so analysts have predicted that Apple will introduce the iPhone 12 as early as October.

Launching a month later than every year is not a big deal, remember Tim Cook is the leader of Apple's supply chain, so take a month back to have time to fully prepare. is a must, because the current epidemic affects production, logistics, ...

This year's new color is the Sky Blue color of the iPad Air

More work

And yet, if it is predicted that there will be 4 new iPhone models released (iPhone 12, iPhone 12 Max, iPhone 12 Pro, and iPhone 12 Pro Max), then the amount of work that Apple must do will be at least 30 more. % compared to last year, it takes 1 more month to produce and distribute the product is understandable.

5G network

Apple has confirmed the existence of the new A14 SoC chip: which is the more powerful GPU CPU, which is the 5nm process, the new neural engine chip that processes machine learning faster, integrates WiFi 6 etc and so on. But the new iPad Air still uses 4G LTE network (UMTS / HSPA / HSPA + / DC-HSDPA and Gigabit-class LTE). This shows that Apple is not ready to bring 5G to the iPad Air and it needs more time, at least a month of better preparation, to bring 5G to the iPhone 12.

Free promotion

In fact, Apple and its events are almost always promoted for free, and the absence of the iPhone 12 at last night's event is also one of the wise moves in marketing.

People talk about Apple, get angry or nothing, it's about Apple.
The focus was on iPad and Apple Watch S6
The month after the launch of the iPhone 12, there was an event, when the world once again talked about Apple and the iPhone
Every year after introducing the iPhone, it will not sell immediately, this year perhaps in October will just introduce it and sell it immediately, maybe even hotter.

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