How to do SEO in 2020?

How to do SEO in 2020? - Every year, SEO has many new changes that will shape the future of your search engine rankings and 2020 will be no exception. Ask yourself if your SEO prospects are good or do you still need to do before changing SEO 2020?

Whether you want to boost your SEO rankings or continue to dominate Google search results, you must know how to do SEO by 2020. So get involved with the latest SEO ranking factors. You should focus on 2020:

Prepare for the first mobile index

Google made the announcement of its first mobile indexing last year, and in the context of mobile searches becoming top searches. When you consider mobile first indexing in your SEO 2020 strategy, you should focus on the following aspects:

Support responsive design.

Optimize every mobile device and desktop.

Make sure your website works well on mobile phones.

When the first indexing on Google's mobile device works, the mobile version of the site will be considered the actual online version. If you have content that is hidden on mobile devices, but you still want it to show up in search engines, make sure that content also appears on the mobile version of the site.

Since there is currently no actual indexing of m dot content, it is better to move your dot m to your main www and choose a responsive design before first indexing on mobile devices. Dynamic, otherwise you will have to wait for Google to move your index m.

The content is consistent with each other

Because Google has become smarter at removing keyword stuffing and irrelevant keywords, content that covers in-depth topics has a better chance of ranking higher. When Google tries to show the best results to users, pages that comprehensively cover a topic tend to rank higher than short articles.

To make your content more comprehensive, target longer articles (1,000-2,000 words) and use LSI keywords in your articles, which are phrases or words that are strongly related to the topic. Topic your article. You can use tools like the LSI Graph or the Get Get Ideas section of the Keyword Planner tool to get ideas for LSI keywords.

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Promote video content

At present, video content is extremely popular and developed. Online video traffic is expected to increase by 2021 and it is estimated that it will account for 80% of the total online traffic.

So when all support video content, you shouldn't be missing out on the traffic that video content can take you to.

As the world's leading video platform and the top two largest search engine in the world, accessing YouTube can be a sure way to get more traffic by 2020. And because YouTube is owned by Google, so it's not uncommon for us to see more YouTube video search results in 2020.

Another way video content can benefit your site is to increase downtime (i.e., the time visitors spend on your pages), which is also a metric that Google uses to rank pages. For example, to increase downtime on your blog posts, you can embed video content into your text-based content.

Optimized for RankBrain

RankBrain is Google's 3rd most important ranking factor, measuring how users interact with Google search results. RankBrain focuses on two aspects of this interaction - dwell time and clickthrough rate (i.e. the percentage of Google searchers clicking on a given result).

This means that the longer visitors stay on your site, the better your rankings on Google. Similarly, Google will upgrade the results with better clickthrough rates. Therefore, you need to improve downtime and CTR on your site.

One way to improve downtime is to attract visitors with your content. Make your content visually compelling, readable, but long enough for visitors to stay on the web longer. Embedding videos, infographics and other media makes your visitors want to stick even more. You can also use internal links to keep visitors on your site much longer.

But before you can improve on dwell time, you must first implement the TLB. To increase your CTR, aim for interesting titles. Using numbers and phrases evokes an emotional response from visitors. Instead of just using the bland target keywords that your article focuses on, offer an emotional hook for your title. Don't just write about making Matcha tea, aim for something like the 5 best ways to make Matcha tea every time.

Search by voice

With natural language processing becoming more sophisticated, 2017 saw an increase in voice search and the use of digital assistants (Amazon Echo, Google Home, etc.).

While voice search is still in development, there are a few things we can certainly look at:

Voice search by Google tends to read out snippets features (position 0 results show on top of search results in a particular block), so optimized to display in floating snippets Turn on is a way to optimize for voice search. Of course, to appear in featured snippets, your content must be on the first page of search results.

Another aspect we can notice is the question-answer dichotomy followed by the content that appears in the featured excerpts. And because voice search is often question-based, your content will be structured to reflect this dichotomy.

Having your brand appear in a voice search makes it more reliable, for example, the cloud translates into more traffic from the Google Home app.

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Links & Content are still important!

Even so, backlinks and content are still an indispensable motivation for SEO, so you should not underestimate them by 2020. Without great content and great link profile, all the effort Your other SEO will fail.

In 2020, focus on quality inbound links from authoritative publications or on your own to become authoritative by publishing unique research and data. This could be a case study, a trend you measured in your niche, etc.

Epilogue

Most of the technical steps we saw in 2019 for search engine optimization will also continue to maintain strong ranking signals in 2020. The nuances discussed in our article I've been around for a long time, and the changes we have seen (mobile first indexing, increasing video content) emerging this year will make their presence stronger by 2020. .