How to make your website SEO friendly?

How to make your website SEO friendly? - Just having a good looking website is not enough to drive a lot of traffic. In order for your site to be displayed on search engine results, you will have to adhere to SEO rules. If your site meets their standards, it will be placed higher in the search list. Things like keywords, tags and website design can have a big impact on your site's SEO rankings.

In this article, we will show you some tips to help you gain more traffic on your site.

Use keyword SEO and image optimization

Keywords are the main element of SEO website. That is how to help search engines determine what is the main information on your site. One of your keywords should be mentioned in the first sentence of the site to help search engines determine what the page is about.

Keywords should be used a lot on your site. From h1 tags, title attributes, navigation, images, to meta descriptions, even in directory names. All this information should be relevant to the entire site. But don't cram in too many keywords as that can have the opposite effect.

Typically, only text on an optimized website, but image optimization is important (even if not done often). Images on your website should not be too big. It should be around 30 to 100kb in size and 72dpi. If the image is larger than that, the page will load slowly and it will lower your SEO ranking.

Also, alt text on images should fit the image and they should not be too long. As we noted, image positioning is also important, as well as connecting images to the rest of the site.

The website must be optimized for all devices connected to the Internet

Your website must be accessible and that means we can view it on all browsers and devices. It should have special tags to help it work on newer and older browser versions, because people use those popular versions (Mozzila Firefox, Google Chrome or Opera) and even sessions. Uncommon but still used version (Internet Explorer).

The speed of the website is also included in the moment, because a slower site will have lower search engine rankings. If it is difficult to navigate your site, it will have a negative impact on traffic and overall rankings.

The structure of the website is very important, because a well structured website is easy to navigate.

Your website must also have feedback section to get a higher rating with search engines. If done well, with a responsive layout for mobile devices, you won't have to copy pages and have problems with low search engine rankings.

Use friendly URLs

Your URL cannot be random and chaotic, because it won't help visitors or search engines know what this page is about. For example, if your URL ends up in yoursite.com/id=243?64943, a search engine will be confused and your site will be ranked low.

A clear name is required for the purpose of the current site, such as .com / movie / action. This way, search engines will have a viable way to categorize your site and make it easier to find. Also, having too many categories can have a negative impact on page rankings, so avoid making them too complicated.

Use one or two keywords in the URL, for the page as well. If you have two words for a directory in a path name, using hyphens (-) is better than underscores (_), since they are the standard for that path naming type.

Also, any old and bad URLs must be 301 redirected, so they don't confuse and produce 404 errors.

Integrating social media

Because social media is ubiquitous and extremely popular with almost every type of demographic, it is important to integrate it with these sites for better results. . They will make your site rank much better, because social media is ranked high by the search engines.

This not only helps rank high with search engines but also gives you greater traffic on the site. It also helps the site experience, because if you keep your visitors, search engines will increase your traffic by improving your rankings in search results.

See more: Build a professional responsive website

Restricting the use of JavaScript

Because some websites use almost the entire code for JavaScript, it will make the job of searching a lot harder, as it will have problems reading your site. While JavaScript may be visually appealing to site visitors, it will not help search engines determine the nature of the site.

Besides, JavaScript is not well integrated on every mobile device and therefore, you may lose a large number of visitors. You should help search engines, by limiting your JavaScript usage to some common boundaries.

There are not too many Flash elements

Flash can be interesting and useful to have on your site, but be careful because excessive use can distract your visitors and also reduce your site rankings. Flash is often ignored by search engines if done in large numbers. So if you want your site to be SEO friendly, try using Flash elements on rare occasions when they can really add something great to your site.

Use proper HTML5 and CSS

HTML5 is the latest version of the language and is really user friendly for search engines. It provides lots of description tags that will help SEO a lot in figuring out what this page has to offer. In addition, its elements are easy to read for a search engine. So if you're using old HTML code, the thing to do is update it and make things easier for yourself.

If you're an old-fashioned developer, keep in mind that HTML frames are not the direction and will have a negative impact on web page rankings. The same thing happens with existing tables that are outdated in that way, because CSS can now be used to create table style layouts.

Invalid CSS code, does not directly change your ranking, but can be harmful if the site is broken for visitors. So it will not directly affect your ranking, but will reduce traffic, and reduce your rankings.

In addition, having an XML sitemap will provide tremendous help to the tools in helping them understand the structure of the site. With it, you can determine which page of the website is important and which is not.

Unique title and meta description tags

Every page on your site should have its own unique title tag. It will help distinguish each page. Try to keep it short with about 30 to 50 characters.

The meta description is similar to the title and should be written in your own words for best effect. This text will be displayed in the small preview on the Google search page. Should not be too long, the maximum 160 characters is more than enough to know the message that the website wants to convey.

Use HTTPS encryption

Not too long ago, HTTPS encryption was only used for web stores and websites where you needed to protect sensitive data. But now, as the threats on the web are increasing, so does the need to protect personal details. That's why Google is pushing for HTTPS to be used everywhere, as an extra layer of defense. It does not reduce the speed of the website, so you need to make the most of it. Almost all major websites have taken this step, as information is getting more and more valuable from day to day.

Also, similar to this, you should renew your security certificates so they don't display a warning to your site visitors.

Declaring DOCTYPE

This may seem like a trivial thing, but if it goes wrong, it can lower your rankings a bit. Doctype is useful because it helps the browser translate web pages on your site. Without Doctype, the browser had to guess and that would take time, sometimes being able to miss or get something wrong. It is a small piece of code that saves a lot of time and hassle.

No longer printer friendly

You don't need a printer-friendly button on your website, because it's now implemented using CSS as a faster solution to that problem. Therefore, any such node will cause a red flag in the search engine.

Link to the appropriate page

Because links on websites are being used on most pages, you should make your links visible. Besides the regular underline, the links must have many prominent display, in the right place.

You should note that a page is not allowed to have more than 100 links on it. Control your link usage and only create them when needed.

Bookmarking pages should not be checked

By creating robot.txt, you can control which parts of your site should not be accessed by search engine robots.

This is useful when you own a web store and don't want Google robots to add products to your cart. Most of these pages won't show up in search results unless there's a signal somewhere telling them the value of that page.

Increase page loading speed

One reasonable thing is to improve the loading speed for your pages. Try to shorten and work with your code so that it can Load the fastest. Anyway, the goal of any developer is to make their site faster, and by achieving this, you will also get much higher rankings with the search engines.

Focus on structure

The structure of the site must be clear and easy to understand, as it will reduce the work of the search engines crawling through your pages. Try to implement structured data around key elements. This will also affect the appearance of your site when displayed on the search results page and what information is available for viewing.

See more: Create Website

Ability to read text

It sounds trivial, but the text on your page should be easy to read. Some things to note are: sentence length, frequency of passive voice and number of syllables for each word.

The content you are offering must be easy to understand, without syntax or grammatical errors, and with an appropriate sentence structure. Depending on the targeted demographics, these rules should be applied accordingly.

Summary

As you may have noticed, you can easily succeed SEO as your website quality increases. Factors like optimal design for every device and fast loading are important for search engines. Therefore, we hope that this article is useful and it provides some insight into the world of search engines.