20 tips to increase organic traffic and conversions from Twitter_We tend to think of Twitter as a tool where people let their thoughts become popular. But Twitter is increasingly being used by businesses to reach out to potential guests.
Benefits of Twitter for businesses
- The first advantage is the number of people Twitter can help you reach. Even back in 2017, Twitter had more than 300 million users. No channel gives you access to such a global user other than Facebook and Instagram.
- For now, let us ignore businesses that sell goods / services only for the elderly. An example might be home care or a hearing aid. Outside of these businesses, the best age for any business to target is between 18 and 30. Of all Twitter users, up to 40% are between the ages of 18-29. This is very beneficial for marketers.
- A potential guest is useless if he or she doesn't have the money to spend. There are a number of studies showing higher Twitter users' disposable income. As a business owner, you always like to market your products to such potential customers.
We can continue to leverage Twitter for marketing. We talked earlier about how to create Twitter ads. But all the ads and tweets didn't work when they didn't turn into sales.
To do that, readers of your tweets need to do what you want them to do. Just reading your tweet is not enough. So, as a business owner, you first need to be clear about what "transformation" is for you.
In this post, our focus is solely on Twitter, because we covered this topic for media channels like Facebook, Instagram, Pinterest, etc. in other posts.
We know these are great alternatives, and ultimately, the channel you choose depends on the audience you want to target. However, we want to help you find the options that best suit your business.
What is conversion?
With 37% of the world accessing the media, a large number of people will also read tweets. But all those visitors will only be considered conversions if they really do what you want them to do.
A conversion can be any task a user has performed on your site. Also, remember to install your Facebook pixel on your website so that you can perform great retargeting campaigns for all visitors to leave the web. Because of this, you will be able to retarget anyone after they leave both on Facebook and Twitter.
Example of conversion:
- Sign Up for Newsletter
- Discount
- Other actions
Along with the conversion, it is important to understand the meaning of access. This understanding is essential in the context of promoting your Twitter posts or campaigns.
Organic traffic for Twitter
When you post something on Twitter, there are two ways people can see those things on your Twitter profile. They may be sent there by some agency that has paid for it. Or they can see your post for themselves. The first category is called inorganic or paid traffic.
You should not expect them to provide revenue. They are only there to help increase the number and rank. The second category is called inorganic traffic. They are there because they like something there. Or they care about the brand and are following the article. This type of access is more likely to give you revenue. That's why most people try to increase organic access to websites or media sites as this is a free option.
20 tips to increase organic traffic and conversions from Twitter
The main purpose of all business owners on Twitter is to increase organic traffic to their Twitter profile. They then try to increase conversions from such unpaid traffic. Let's take a look at some simple ways that conversions can be increased.
1. Encourage action:
You must remember that a post on Twitter cannot be larger than 280 characters. Within that limit, you need to get visitors to do something specific. That's why you need to use few words like ‘name’ or ‘description’ in your tweet. You must use a lot of phrases like ‘click here’ or ‘download now’ or ‘subscribe now” in your tweets. If something you count as a conversion, you have to ask the guest to do it.
2. Use the Pin Feature:
Twitter allows you to choose a post that appears at the top of your profile each time. Once you've done that, the other posts you publish after that particular post show up below it.
If there is a tweet that you want more people to see, you have to pin it. Many followers can get notified right after you tweet. However, to attract the attention of occasional visitors, your tweet must be at the top.
3. Affecting those who affect:
Twitter has a number of users who have a large following. Try to find such, influential people in your business. You should also follow them, but you can make them care about you. You can share their tweets. You can also comment on their tweet. Try to start conversations that add value. Your involvement with influencers will show your value to your followers.
4. Using images:
Over the character limit you are allowed, you can also use images. These images should be selected well. It should be intriguing to visitors and be of interest to them. You should also use videos or emoticons in your tweets for much better results. The images used may be your products or something for free that you are offering or may be in the form of infographics. It all depends on what you consider to be = conversions.
5. Using Twitter tags:
You can use your own web to have better conversions on Twitter. If you create a Twitter tag on the web, it will affect the sharing of the post. The tweets that people send some parts from the web become an ad for you. The tweet will have images that expand the post. It helps the content stand out. That will quickly increase access and also help you get more conversions.
6. Don't create too many Hashtags:
Hashtags are used to draw attention to a tweet and also help to find it later. Hashtags help you become part of the trend as well. However, if you're looking for effective conversions, don't set too many hashtags on tweets. Remember that you need visitors to truly convert. If that line is overshadowed by the hashtags, that goal is not achieved. One or two appropriate hashtags on your tweet as well.
7. Using other social media channels:
Media posts often get a lot of engagement. While that's good for a profile, it doesn't work for business profiles. When you are trying to send potential customers to your followers or make them generate revenue, you need to expand your network. You need to see the list of followers and try to reach your tweet with them.
8. Align with email registration:
Usually the website or media platform invites people to sign up to receive your mail. Twitter has an ‘niche audience’ feature that you can add to your email list while setting up ads. Whenever you need to keep promoting anything, Twitter matches the mailing list you provide. The people on your mailing list will be targeted.
9. Time of many activities:
Look at a normal person and you will see them staring at their smartphones. This is true across geographic areas and across most age groups. If you get a chance to look at their screens, chances are you'll see a social media site. Now out of the millions of posts in all feeds around the world, how do you help your article be more effective? There is plenty of data researched on the internet that will tell you the best time to tweet. Because that data is geographic, you need to use it by location of potential guests.
10. Links:
A Twitter post sometimes doesn't get every conversion you need. Ensure that messages on channels are transmitted via Twitter. Add the URL to the tweet. And that website must contain links to all media channels. If you have a blog, try using the tweet links on the blog. When potential guests receive all your messages, it is more likely that the conversion will take place.
11. Reuse old posts:
If you're aiming for solid conversions, then you have to make sure that all the important people actually see your tweet. But sometimes this does not happen. Some of your previous tweets were unknown to some. Don't feel bad about forwarding old posts. It is only an opportunity that you think someone has missed that post. Even people who have seen it before may not heed your call. But a second look can cause him or her to try to convert.
12. Ask for help:
A visitor is only converted when they see your tweet. But conversions are not necessarily the only help you get from visitors. By sharing or forwarding your post, they can amplify your conversion opportunity even more. But this can often get rid of them. If you asked them to click the button, they will just do it. So remember to ask them to also share your tweet. A viewer doing what you asked them to do, and then reposting your post, is actually giving you a double benefit. Do not hesitate to ask them.
13. Learn your opponents:
If you spend regular time on your opponent's feeds and profiles, you can choose many useful tips. You can choose a useful style and find out who is a helpful influencer. You see the kind of free they are offering. In short, it explains why your competitor's tweets are getting better conversions.
14. Keywords are important:
We usually only talk about keywords in the context of website and blog content. But keywords also make an important impact on Twitter. If you run a drug delivery service in your town, then you can find tools for popular phrases. In your case, the keywords you might be looking for could be ‘drug delivery’ or ‘medical service’. You can look up those tweets, see the best way to link to them. At the same time, you should search the internet to find suggestions for the most popular keywords.
15. Quote Unquote:
Tweets with a quote inside them are often easier to achieve conversion. This is a reflection of normal life. When someone gives us advice, we may not always believe it. But when it is linked to a quote, it will increase the trust in our eyes. The quote inside your tweet can be of two types. The first is from an established expert in that field. The second might be what you yourself said in a previous tweet.
16. Get rid of things that don't work:
Most business owners continue to add twitter followers without seeing their effectiveness. Occasionally, you need to see a list of people following you. And you also need to see the people you follow. Some people have followed you, but it doesn't really work now. People you follow like subject matter experts may not respond as well. From time to time, you need to get rid of people who are inactive and make an effort to add new followers and follow new ones.
17. Do not buy traffic
Not only search engines but also visitors are now concerned about the imperfection of paid campaigns. Business owners have realized that paying an agent to gain access to your tweets actually doesn't contribute to sales. That's why you should avoid paid campaigns and focus on promoting unpaid access to your tweets. That type of access will ensure a much better conversion.
18. Make links shortened before sharing through posts
Since twitter posts are limited to 280 characters, it is important to shorten links before including them in your posts.
There are many URL shortening tools available on the web, including Google that can help you with this.
19. Do everything for your target audience:
Your success or failure depends on your customers' activities. Similarly, your conversions and organic traffic depend on the user. You will obviously want everyone to give you a great response. You will like people to retweet or tweet about them. For that, you need to do it for everyone else, not you. You have to follow other businesses (even if they are competitors) and also experts in this matter. If you are considered proactive and react quickly to others, people will respond to you.
20. Be consistent:
No spam, you need to be quite active on Twitter if you are aiming for a good conversion rate. A regular frequency will help develop the confidence of your customers.
Epilogue
The 20 simple steps mentioned above can help you improve your conversion rate quickly and get more organic hits. By now it's clear that social media isn't just used for making friends or arranging an interview. Twitter has emerged as one of the most effective and popular tools for marketing. With the right use of Twitter as a media optimization tool, Twitter can help you increase organic traffic and conversions exponentially.
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