Standard video size for social media channels_The social media landscape is changing steadily. In this scenario, it has become a challenge for marketers to attract the attention of relevant audiences. Now that consumers like video content more than ever, the use of video size parameters suitable for social media becomes mandatory.
Video is an integral component of a successful social media marketing process. A 2018 study found that total advertising spend for digital videos has increased by more than 50% in the past two years. But with changing video ad formats, specifications, marketers find it difficult to keep up. To get maximum visibility and lower your CPM, it's important to adjust video ads according to the specifications of each media channel.
But updating specifications so many video types on each platform is not easy. In this blog, we summarized the recommended video size requirements of popular traditional channels. We also help you lower your CPM by using the exact video size as well as comparing formats for viewing on desktop and mobile devices.
Video size specifications for social media
1. Facebook
a) Video of Facebook Feed
Recommended size: 1280 x 720 pixels
Minimum width: 600 pixels
Aspect ratio: 9:16 (vertical), 16: 9 (horizontal), 4: 5 (vertical), 1: 1 (square) and 2: 3 (vertical)
Tip: Facebook recommends .MOV and> MP4 formats for video uploads; square pixels, H.264 compression, AAC stereo audio compression at 128kbps +, fixed frame rate and continuous scan. Maximum length of up to 240 minutes and should be up to 4GB.
b) Video news links on desktop
Recommended size: 1280 x 720 pixels for horizontal and square
Minimum width: 600 pixels
Aspect ratio: 16: 9 (horizontal) and 1: 1 (square)
Tip: To lower CPM, you should also place video ads on the right column of Facebook. The video on the right will be smaller in size and lower in cost per Mille (CPM) due to its location.
c) Video 360 on Facebook
Recommended size: 4096 x 2048 pixels
Minimum width: 600 pixels
Aspect ratio: 2: 1
Tip: If the camera has a 360 video function by default, you can record videos and upload them in this format as you would any other video. If you don't have this feature, click ‘Advanced’ when uploading a video to get the ‘360 controller’ tab. This will allow you to easily convert unformatted video footage into 360 video on Facebook.
d) Advertising videos on Facebook Messenger
Recommended size: 1280 x 720 pixels
Minimum width: 600 pixels
Aspect ratio: 16: 9 to 1.9: 1
Tip: Make sure Facebook Messenger video ads are not cramped in that confined space. Follow the size and rate limit suggestions to make sure your ads don't appear to be offensive to your audience.
e) Video advertising on Facebook carousel
Recommended size: 1080 x 1080 pixels
Minimum dimensions: 600 x 315 pixels (horizontal) and 600 x 600 pixels (square)
Aspect ratio: 1.9: 1 (horizontal) and 1: 1 (square)
Tip: Carousel Facebook Ads are a great way to narrate brand stories, showcase different products in an ad, or emphasize details about a product or service. Using this format, you can display up to 10 videos in attractive ways. When video format and optimization are done effectively, Carousel ads can be 10 times more effective than regular ads.
f) Video on Facebook
Recommended size: 1200 x 628 pixels
Minimum dimensions: 600 x 315 pixels (horizontal), 600 x 600 pixels (square)
Aspect ratio: 1.9: 1 (horizontal), 1: 1 (aspect ratio)
Tip: Clicking on the Facebook Canvas ad will activate full screen view. You can add videos both within the first page of the ad and inside the full screen page for maximum impact.
g) Video Collection on Facebook
Recommended size: 1200 x 628 pixels
Minimum dimensions: 600 x 315 pixels (horizontal), 600 x 600 pixels (square)
Aspect ratio: 1.9: 1 (horizontal), 1: 1 (aspect ratio)
Tip: For effective results, you should have the video play automatically as users scroll through the collection. When clicking on the ad, it opens up a full screen Canvas experience with the ability to attract more access to the product page.
2. Instagram
a) Video in Instagram feed (vertical, horizontal and square)
Minimum dimensions: 600 x 600 pixels (square), 600 x 750 pixels (vertical), 600 x 315 pixels (horizontal)
Aspect ratio: 1: 1 (square), 4: 5 (vertical), 1.9: 1 (horizontal)
Tip: For a great viewing experience, upload videos with the largest resolution and meet the rate limits, file size specifications. .MOV or .MP4 formats are ideal for Instagram videos and should have H.265 compression, fixed frames, square pixels, compress AAC stereo audio at 128kbsp +, and scan continuously.
b) Video advertising on Instagram carousel (vertical, horizontal and square)
Recommended size: 1080 x 1080 pixels
Minimum dimensions: 600 x 600 pixels
Tip: Instagram video ads are a great way to attract attention and create strong brand awareness while lowering CPMs. The maximum length of each video in 10 carousel must be 60 seconds and in .MOV or .MP4 format. Advertising styles are a good way to make the most of the available space.
c) Instagram TV video
Recommended size: 1080 x 1920 pixels
Minimum size: 720 pixels
Aspect ratio: 9:16
Tip: You use this type of video to get organic traffic (currently without paid ads) by displaying details about your campaign, product or service for up to 1 Now, the experience is like the full-screen story that makes Instagram TV a preferred choice for brands. Because it helps drive organic traffic, there's no need to invest in posting such videos on Instagram and the results can be impressive.
d) Instagram Stories (Posts and unpaid ads)
Recommended size: 1080 x 1920 pixels
Minimum dimensions: 600 x 1067 pixels
Aspect ratio: 9:16
Tip: Story Instagram - a great place to showcase organic video ads or posts, grabbing immediate attention from your audience. Using this format, brands can integrate their videos seamlessly among other users on the platform. However, keep the video content immediately to make it look like an organic post and less of an advertisement.
3. Twitter
a) Twitter video
Recommended size for vertical videos: 240 x 240 pixels (240 x 240 (bitrate 256K), 480 x 480 (bitrate 768K) and 640 x 640 (bitrate 1024K)
Recommended sizes for landscape videos: 320 x 180 (bitcoin 256K), 640 x 360 (bitrate 768K) and 1280 x 720 (bitrate 2048K)
Minimum dimensions: 32 x 32 pixels
Maximum size: 1280 x 1024 pixels
Frame rate: Minimum 1: 2.39; 2.39: 1 max
Tip: The video format in the Twitter feed is available for uploading videos to Twitter directly. Could not share Vimeo or YouTube link. It's a good way to engage your audience with some organic content. However, make sure you follow the exact video size specifications as the size may change when changing the bitrate. The maximum video file size you can upload is 512MB available formats are .MOV for mobile and .MP4 for web. Maximum video length is 140 seconds.
The same suggested size and specifications apply to video ads on Twitter.
4. YouTube
a) Standard YouTube Video (YouTube Video Player)
Recommended sizes: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p), 1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p))
Minimum dimensions: 426 x 240 pixels
Maximum size: 3840 x 2160 pixels
Aspect ratio: 16: 9 and 4: 3
Tip: YouTube recommends uploading videos similar to the original, high quality format. All videos must have an aspect ratio of 16: 9, but you can also upload at a ratio of 4: 3. Small ratios automatically box the edges to make it suitable for the YouTube video player.
b) Advertising videos on YouTube
Recommended sizes: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p), 1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p))
Aspect ratio: 16: 9
Recommended sizes: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p), 1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p))
Minimum dimensions: 426 x 240
Maximum size: 3840 x 2160
Aspect ratio: 16: 9 and 4: 3
Tip: The recommended length for skippable video ads is 12 hours, which can be skipped after 5 seconds. The maximum length of video ad that cannot be ignored is 15, 20 or 30 seconds. The minimum time between video ads is 30 seconds and the largest bumper video ads is 6 seconds.
5. Snapchat
a) Snapchat 10 second video ad
Recommended size: 1080 x 1920
Aspect ratio: 9:16
Tip: You make the ad appear in a story directly or after the story from the Snapchat user himself. You also link video ads to long form videos, articles, or any other page that has a clear Call to Action. Do not place any logos or other elements in the 15 percent or bottom of the video; Otherwise, it may be cut. Also, avoid uploading videos with mailboxes. Snapchat does not allow videos with graphics / text that provide Swipe notifications.
b) Long-form Snapchat videos
Recommended size: 1080 x 1920 pixels
Aspect ratio: 9:16 or 16: 9
Tip: Long form videos must be in .MOV or .MP4 format with a minimum of 15 seconds. There is no maximum length. It must contain live video or motion graphics video and no silent video / static video. Audio parameters are PCM / AAC codec, 48 KHz sample rate, only 16 or 24 bits, minimum 192 kbps and 2 channels. While Snapchat allows horizontal video, for better results, vertical videos should only be used.
6. LinkedIn
Recommended maximum size: 4096 x 2304 pixels
Minimum dimensions: 256 x 144 pixels
Aspect ratio: 1: 2: 4 to 2: 4: 1
Tip: The maximum video length must be 10 minutes, while the file size must be up to 5GB. Recommended video formats are .MOV, .ASF, .MPEG-1, .MKV, .MPEG-4, .AVI and .WebM.
7. Pinterest
Pinterest video ad
Recommended size: 600 x 600 pixels (square), 600 x 900 pixels (vertical)
Minimum size: 240 pixels
Aspect ratio: 1: 1 (square) and 9:16 (vertical)
Tip: A video ad on Pinterest will play automatically without sound on a loop on the line while getting 50% views. Clicking on the video will provide a large screen to play the video with sound and without duplication. Pinterest videos are only available on mobile devices.
Which video format does social media perform best?
Comparing performance of different channel ad formats and on desktop, mobile, here are some key points from expert research:
- Square videos (1: 1) outperform landscape videos (16: 9) across all media from views, interactions, and percentages of completion. In certain cases, square videos get 30-35% more views than landscape videos, with an 80-100% increase in engagement.
The image below will make clear why square videos get more audience attention. They do not have black borders that can distract the audience. Moreover, square videos fill the screen more when viewed and, therefore, can be more appealing than both mobile and desktop.
- Square videos on Facebook cost 7.5% less to engage users, while a 33% lower cost helps to attract someone with square videos on Instagram. User engagement increases and CPM decreases as more videos are uploaded to the media.
This specifies that the best video size for Facebook and Instagram is the square format. It also has the lowest CPM compared to traditional landscape videos.
Desktop vs. mobile devices
Standard video size for social media channels_For any digital marketer, it is important to understand the impact desktop has on mobile devices on video results.
Over the past few years, the consumption of mobile media channels has increased at an alarming rate. For Facebook, 92% of all users access social networking platforms via mobile. The same thing happens with other platforms like Instagram, Twitter and YouTube. This has forced businesses to optimize their video content for the fast-growing mobile market.
Based on a number of tests conducted by Buffer, summarize the main points on computers and mobile phones as follows:
- To maximize your profits with video marketing on media channels, target mobile users via square or horizontal videos. When comparing the two devices on a Thousand Cost basis, it was found that the CPM for desktop video is almost double the CPM of video ads on mobile devices. This means that the cost of advertising on desktop videos is 2 times higher than on videos on mobile devices. Maximum market penetration, higher video views, better engagement are the main reasons for reducing marketer advertising spend.
- Square videos are the most popular size on mobile. They attract more audiences, automatically lowering CPMs for mobile video ads.
- Although square video steals the show on mobile, the opposite is true for desktop computers. Landscape videos are more common on desktop and therefore, the cost to reach users with landscape videos is lower than square videos.
Top 4 social media tools to use
As the role of video on media channels is increasing rapidly, the importance of advanced tools for cutting, editing and publishing videos has also increased. The main features that you should consider when choosing the right video tool are the ability to edit, format, size, apply and price.
Here is a quick overview of the top 4 tools for creating media videos:
- Animoto: This is a cloud-based tool that helps build professional-quality videos quickly and efficiently. Animoto helps you add videos in different file sizes and formats as required for each media platform. In addition, there are many editing functions.
- Magisto: Video tool that lets you build magic videos for social networks. It is available as web-based tool for PC as well as apps for iOS and Android. It has many types of editing, video sizes, formats that apply to Facebook, Instagram, YouTube, Google+ and Twitter.
- Renderforest: This video creation and marketing tool helps you create high quality videos faster, easier. It also lets you post videos directly to channels like Facebook, Instagram, Twitter, Google+ and Pinterest.
- Shakr: A tool specifically aimed at marketers who want to promote videos on Facebook and Instagram. Easy drag and drop features, it helps create professional videos in minutes. One key feature is that you can easily convert videos into ads for Facebook and Instagram.
Conclusion
Always up to date with the latest video specifications for media channels. Easily create, publish, schedule, promote your social media videos for maximum visibility, lower CPMs and higher ROI.
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