Use Heat Mapping to improve Website conversion - Heat Maps is the image of the web page showing where the customer clicked or hovered on the page. They show links and images that are of the most interest to people, and also areas of the website where they visit little or no interest. Choosing Heat Maps to increase conversions is just as important to you as the design of the entire page.
Google Analytics has a lot of information about traffic, but it does not give the reason why visitors leave the website. Heat Maps software not only has this information, but also suggests where you place your ads and links to best leverage your visitors to the website.
How to use Heat Maps
First, some general comments about using Heat Maps software:
- Use available information, don't just consider it interesting. This is a very powerful tool to gain insight into how customers look at your website.
- Identify colors that people will like and design ‘call to action’ buttons in these colors.
- Check the areas on the website that people will hover over and take note of the factors in these positions.
- Use information from Heat Maps to set the best place to place ads: check the results of this in conversion rates and in the new Heat Maps.
- Choose Heat Map to set how ads and links differ in popularity.
- Check text on buttons: people click more on 'Buy now' or the product name.
- Check fonts - do people respond better to website fonts and they tend to react better to bold or italic text - or both?
- When there is a vertical navigation bar, will customers only look upwards or do they sweep all down? Use this information to select the most important links.
- Repeat this with a horizontal navigation bar. Are links to the left or right paying the most attention?
- Turn the links around as a test to see if people respond to the links or to the position on the website.
- What elements of the text people tend to hover over - do you choose these elements as contextual links to sales pages? If you do this, will interest in these areas on the page increase or decrease?
These are just a few examples of how you can use Heat Maps to best your website. We will now look at these details.
Use Heat Maps to identify popular content
A Heat Maps has useful information about the individual pages on the site. By mapping each individual page and posting on the website, you identify the different distractions that keep customers away from ads and links.
If the website is based on a common template, each page must be consistent with the sample related hotspots (title, footer, navigation, menu, etc.). Then set the effect that the text has on the customer.
Compare Heat Maps of websites and check them out. Popular or interesting content will have more hotspots than content that people find relatively uninteresting in them. If a page has poor content, customers will be more interested in navigation links than text on the page. However, check if they immediately leave the page if they click on the ad first. This will have helpful information on how to improve that page to maintain interest.
Improve the use of your keywords
By setting up the keywords that are of most interest to you, you maximize the use of that text on your website. For example, keyword analysis will show that the majority of people search for the term ‘Heat Maps’ rather than ‘Heat Mapping’. But if you see lots of visitors moving around ‘Heat Mapping’ then choose that term on sales pages.
Heat Mapping is an extremely useful tool that can eliminate guesswork from deciding text for sales buttons or links to sales or squeeze pages. Just use each term in the text of the page and analyze which one is most interested. Now convert their position around then perform the same test to see if the difference is not due to the placement of the keywords.
Such tests will take time, but the results are worth it. Should you spend a lot of time finding the most beneficial keywords in important areas of content and sales page? Not only the keywords, but also their positioning!
Increase sales with improved conversions
You should read enough to understand how these parameters are set up and optimized on information and sales sites. When combining popular text, you will get more people to click on your ads or sales page but also get increased conversions with optimized buttons.
When more people click the red button than the yellow or green button, change the sales button to red. If more people respond to the ‘Buy now’ call than ‘Click here’ then use that text. Use Heat Maps to check for yellow text on a red button or red text on a yellow button. Use them side by side, and find which color is most used.
Identify backup links
People who have links on websites are rarely helpful by customers to determine this, and Heat Maps is the best way to do this. You measure traffic to each page, but how do you know the link this visitor used to get there?
By Heat Mapping each page on the website, you will identify the pages and links that people have visited. Therefore, you also specify those links on each page should never be used. So why are they there?
You think it does not matter, but it is wrong thinking. It affects link authority. The 'Link Juice' that each page on the website transmits is reduced for every link sent on that page. If 25% of links are never clicked, then 25% of Link Juice will be wasted.
By identifying and deleting links that people do not use, you are improving internal SEO and also benefit others that the website is linking to.
See more :How to create a WordPress website
Heat Mapping software example
The Heat Mappin package is used to create Heat Maps on websites. It is free, others have free trials and others need to pay from the beginning. This is just one of these options:
Free Heat Mapping application
Clickheat
Clickheat is an open source Heat Mapping application, and therefore completely free. It is also quite basic, and it is important to read the instructions before proceeding. However, this is a great free way to create Heat Maps and a great introduction to this topic.
Codynamics Cannoli
Cannoli is another free Heat Map generator available from Github. It uses statistics generated by Ruwa (Ruby on Rails web analytics) and clicks saved on a database for analysis. Heat Map is created quickly for every page in C ++.
Like the above, this is an entry level Heat Maps generator that can be enough for most amateur and professional websites. It is also suitable for those who want to understand how Heat Mapping works before deciding to use a more commercial application before paying.
ClickTale
ClickTale is the best free service, with an optional Premium Package that offers millions of page views per month. The free service has 5,000 recorded page views / month. It is operated from desktop and mobile devices.
The free ClickTale version has more of these two services and is more suitable for website writers, professional webmasters than smaller websites. See the Pro version below for the information it provides.
Heatmaps is free to try
Below is a free trial for a limited time before you get a paid account.
Crazy Egg
Crazy Egg is priced according to the number of monthly visits you want included in the analysis. It starts at $ 9 / month for 10,000 visits up to $ 99 / month for 250,000 visits. This price is billed annually, so the initial cost will be high. However, you get a great service from a company that provides Disney, Virgin, Sony, Yahoo, Hilton, Amazon and many other Heat Mapping services. Here are its main reports:
Heat Map: Where people click on the website. You take advantage of the more popular links and work on less popular links.
Scrollmap: The distance visitors scroll down and where they leave the website. It helps you decide where you should put the most important links and appeals. This is useful on long sales pages.
Overlay Tool: Call it up to show you the number of clicks on each element of the page.
Confetti: Clicks on the website are displayed on a page by segment and referral source. You will see your action buttons, anchor text, and the number of clicks each received.
You get a 30 day free trial for any level of service, from $ 9 to $ 99 / month service. Nothing will be billed until after 30 days have passed and if you wish to continue, you will be billed for one year. They do not advertise monthly terms, but there is no harm in asking.
Professional Heat Mapping service
ClickTale
ClickTale has three different types of analysis:
- a) Visualize, is a regular Heatmap of clicks.
- b) Segment, to know who is accessing the website and where they are doing business.
- c) In-depth analysis tells you why they visit the website.
You pay for these services and their prices fluctuate. This is a professional Heat Mapping service that will get more information than Crazy Egg.
Before signing up with ClickTale, you should contact them through the excellent online chat service they provide, either by service or by phone. The company will discuss the needs and offer the best service in accordance with the requirements.
ClickTale customers include Sky, BT, T-Mobile, Time Life, Suncorp, PokerStars, Greenpeace and more than 80,000 other online brands. You have in your hands a good service that has been proven countless times.
Summary
Heat Maps has a lot of information for you. And is an important tool for progressive online companies. The information available will help you maximize your website potential.
Take advantage of the most common areas of the website and ensure important information, links will click right where they are needed. Heat Maps is not a gimmick as we once thought, it is an essential online tool. Heat Mapping is used by successful online businesses, whether they are hobby websites or large commercial businesses.
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