Should you choose to invest in gTLD domain name? - Basically, gTLD is a new idea that helps you add suffixes to the end of a domain name. There are popular extensions that are mainly used such as .com, .co.uk, .co and many others. You will recognize them because we get used to it as we browse the Internet.
But we are new to gTLD, here is another approach that allows extensions like .advocate, .insurance, .travel, .coffee or whatever you want. People are buying them, but is it worth it? Having a domain name is very successful in business if we look back.
For example, the domain whiskey.com has been sold for millions of dollars. It's a great investment, but do you do the same for gTLD? Let's find out.
Should you speculate on gTLD domain names?
Among domainers, there have been many opinions, offering the most innovative and promising gTLD domains right now. People are posting responses, and many of them say that because of these new gadgets included in the game, .com will greatly lose its popularity.
They see the future of short domain names representing a specific brand. After all, Sydney.travel looks a lot more attractive than SydneyTravel.com, doesn't it? Not to mention that many similar .com solutions were sold for millions of dollars later. So logically, new domain names reach higher values. Considering this, .com extensions and such are basically just ancestors of gTLD.
But what if they are wrong? Buying lots of gTLDs is just a waste of money. .Com domain name has reached a huge price, it is a generic name.
Domain names are rare and pay the price to get a good name. That's when there is only one domain in the game, but there are many. Also, many new ideas have not been implemented before in the domain name world.
Extensions like .cab, .me or .tel are all absolute. The intention with the .tel extension is to replace a phone number, but people simply don't care about it. After all this, it's hard to believe that .doctor, .painter or .engineer would be better.
Who will use gTLD?
Here is a perfect example proving that gTLD can be really confusing and ineffective. A Polish-based travel office created a campaign a few years ago, introducing their site Poland.travel all over the billboard. They have high hopes but unfortunately, people do not understand that Poland.travel is a website.
The .travel extension was unusual for them, when they saw Poland's Visit.travel, they were confused. When people use .com, .de and .co.uk, you can't expect something like gTLD to make any sense. The same thing happens with email addresses and Twitter accounts.
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So, should you invest?
If you look at the gTLD registrar's corporate website, you'll see that they choose the gTLD domain name. That is, even the company that sells it doesn't believe in the product, so you probably shouldn't invest.
Some people use it but it's still hard to imagine that a .business domain name will cost the same price as Business.com sold for $ 7.5 million afterwards. The problem is that the more alternatives you have, the lower the price will be and gTLD will have more alternatives for sure.
When it comes to donuts.co - a gTLD tool like .cool, .education, .agency and other domain names will promise - they don't use that name for their main website either. Their domain name is donut.co, because donut.com has been purchased by others.
Also, the .co extension started to become popular at the time with many businesses using it. And the truth is that if a .com is taken, other owners will also choose a .co over a gTLD.
The .edu extension is also popular and is replaced by .education with gTLD. There is a big problem with that because .edu has certain requirements, only true educational institutions will have it. On the other hand, for the .education extension there is no such requirement and everyone chooses it and makes untrusted pages appear.
Besides, to remember the name of a picturesque site when the .paint, .painter, .painting extensions are all replacements?
gTLD can be used for cities
Choosing gTLD for big cities is not a bad idea. When adding the name of the city as an extension, it makes the content on the site more reliable and the whole business behind it. You will immediately know where the company is from.
Paris is a city with a domain that is easy to remember and represents the name of the city: Paris.fr. They choose parpar gTLD, but the city must own the rights first. In France, every city has its own .fr domain name, even if others bought it.
Brussels is another city with its own extension. Brussels and besides, Germany also wants an extension for cities. That's called the local extension and its potential.
There is also Vlaanderen in Belgium with the extension of the domain name .vlaanderen with the purpose of spreading the region to the world. They want government-related companies to use other utilities, which is a great way to use gTLD.
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Epilogue
It is hard to value gTLD when even gTLD subscribers do not really trust it
There will be opportunities for gTLD investors to get rich, only sellers (registered) will make a lot of money
Cities and regions that use gTLD well. With an extension named city, the official website is taken more seriously. If it is localized and the official agency will own it, it will not register a domain name hotel.brussels from the US and sell it to a hotel in Brussels for huge sums.
In other words, gTLD is another great idea to revolutionize domain names, but unlike .com domain names. Also, it is often confusing so people will get used to it easily to remember a gTLD. Domain names are not as restrictive as before, so it is not worth investing in them.
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