How to make content spread to daily visitors - With the advent of internet myths like a grumpy cat, we have seen many cases of this phenomenon. We have seen a lot of memes and videos that have spread on the internet like wildfire. This is what every content marketer and content creator is trying to achieve. To have millions of certain content that millions of people see and remember forever by the people of the internet. In other words, its great content is intended to be shared by millions of people on social networks and spread like a virus.
Although that is behind our minds, we know exactly why these pieces of content become viral. It's simply because they're good, funny or shocking, but it's hard to say exactly why they spread so fast.
Every marketer out there tried their best to crack the code and some were successful. But it is still almost impossible to determine whether a certain piece of content will be viral. Its success depends on what your message is. However, several methods you can take to make your content reach a very large audience in a very short amount of time. So we have a lot to say. There are people who manage to make their content viral all the time. All we have to do is find their secret sauce, right? So let's see why it's important for you to create viral content and how you can make it happen!
Why should you create viral content?
Viral content means an article, image or video that has been seen by an unusually large number of people and it continues to spread. For every one who views the content, the potential for it to spread faster will increase exponentially.
Such growth will create more brand awareness than pay for advertising in major sporting events. But how do you get that attention? Well, all it takes is for you to perfectly incorporate certain elements and your post will gain so much interest that millions of people will see it.
Marketing experts have created viral content marketing strategies that have proven to be salable. They are a lot of potential but they are allowed not to provide an overnight success. Instead, they improve the ability of your content to quickly attract a lot of people, which is what we wanted from the beginning. Even if your content doesn't go viral, it will serve you really well as optimization practices. It will also benefit your website and branding efforts, regardless of how many links you have and share on social media.
So as I mentioned, by optimizing your post in a certain way and making it a perfect combination of specific elements, you can increase the likelihood of making it have a virus. For that to happen, you must have at least some knowledge of your audience and follow the techniques below.
Remember that you do not need to create something new for it to be virus. In fact, everything that has ever spread has been on the web before. You are seeing the same things over and over. So by looking at their examples, we have a lot to conclude.
What makes the content viral?
The content you want to be shared needs to be valuable. Must be able to solve a specific problem or improve the reader's life and experience somehow. Not to mention that most people share high quality content and reflect well on them. If you can create something that reinforces their sense of identity, you will be one step closer to success. But there are many other factors that make content viral. At its core, viral content must achieve the following:
- It has to be emotionally appealing.
- Contains a valid and reasonable appeal.
- There is an ethical appeal.
- Useful and valuable in some way.
- The element of surprise.
Evoke emotions: The most powerful element in viral content is its evocation. Therefore, creating content that attracts the audience's emotions is the most likely to cause fever. Emotions like humor, fear, anxiety, sadness, scene or empathy are strong enough to make people want to share them. This is why the video works so well, it provides a great outlet for emotions.
The legitimate and reasonable appeal: Viewers or readers must be able to identify by content messages somehow. The message must have a legitimate existence in their experience.
Ethical appeal through positivity: Spreading a positive message makes people feel good about themselves, it reflects well on them. In addition, positive emotional stimulating content works a lot better than negative emotional stimulation. By using a positive message, you will have a much higher click and share rate.
Usefulness: Most studies show that the content is useful in a way, potentially highly infected. This can mean a big change in your online marketing campaign, as it will put useful and valuable content at the forefront.
The element of surprise: Surprise is a special sauce, an important factor that makes images or videos become viral.
These are the effects that make people share content most of the time. Making it happen however requires you to incorporate specific elements well. The techniques you find below will necessarily make your content a success overnight, but it will definitely help you get more shares and get involved.
See more: How to create a multilingual WordPress website using WPML
How to create viral content?
Creating viral content is not an easy task and it may not be for everyone. It is a difficult task, especially for a beginner to create content and online marketing. If you're looking to create a viral video, you'll need to invest in good equipment and build editing skills. You can even hire a professional cameraman. With techniques aside, this is how you elicit the positive responses I mentioned above.
Suggest one of these feelings
We know that pieces of content that receive strong emotional responses are most likely shared. Once you know the type of emotion you are targeting, it will become much easier. Here's how you can easily target and stimulate the most specific emotions in your audience. Which one you target depends on many different things, but I have a feeling that you will easily be able to fit an emotion into your business.
Fun: A lot of things make people happy and they always want to share what makes them happy. It could be something funny, inspiring or anything that elevates their mood. The best way to pique fun is to tell people a life story they may relate to. Something that makes them nostalgic or reminds them of the bonds they have with others they want to share it with.
Awe: Awe is astonished is a feeling of respect respect mixed with fear or wonder. That's what we feel when we see something remarkable that we can't resist but comment on. It could be someone's action, a viewpoint or a life story.
Angry: Anger is often aroused by injustice, which is why people will work hard to achieve justice. They will share, comment and post on the website, referring to your specific content. The best way to provoke anger is by challenging someone's beliefs. But it's a bad marketing strategy to constantly irritate your audience, so don't do it more than a few times.
Worry: You won't notice, but marketers use anxiety quite a lot. For example, basic games in a short time, provide strategies based on anxiety. They try to arouse anxiety in people, making them think that they are likely to lose something if they do not take action.
Fear: I do not recommend spreading fear, because it is one of the strongest poisons but also the strongest motivation. That is what news organizations use all the time. People can't resist but act when they are driven by fear. You can make people worry that they are currently missing something or making a mistake that they don't know. This will make them curious and click.
Lust: People don't just have sex drive; they have a desire for power, money, results and others. It is similar to ambition. If you aim for the ambition, the desire of the audience, something they want more and quickly, you will succeed.
Surprise: The element of surprise is one of the strongest factors that make people share content. Anything that goes against people's expectations, challenges their assumptions or proves they are wrong about something will surprise them.
Provide something useful
While some parts of viral content are entertaining, providing something useful is a much more robust approach to creating viral content. But this is nothing new. We always know the powerful effect of tutorials but one thing that almost nobody does at the end of their posts. They write how audiences should use content to make the most of it in their lives. It's simple and it gives them the results they want.
Find the perfect amount of content for your audience
You should not rely solely on the perfection of your content based on the highest ranking in Google. In fact, there are many other factors to consider, such as your background, message and your target audience. The researchers say short and sweet videos are the most susceptible to viruses. Others say the text content is the best. But all this depends only on the type of message you are trying to convey and to whom.
Another thing you will have to keep in perspective is the platform you are trying to use. You can't post a 5-minute video on Instagram and expect it to have the same level of engagement as you get on Facebook or YouTube. Users on a specific platform are used for a specific way to engage in content. For example, Instagram videos are only 26 seconds short, but get more comments than most social media platforms. YouTube videos are much more effective if you want to build a story or provide insights.
Remember that the main purpose of creating viral content is to reach out to people outside your regular audience. But things start with your goal of sharing your post with others.
Use the list to get noticed
There is something about the list that everyone loves. Perhaps that is the list, the easiest way to convey and consume information. This is why lists are the most engaging and often shared content format.
It is our essential nature that we want to learn, but not everyone has the patience to read the rich articles and books. They would rather go scrolling on social media or visit BuzzFeed, depending on the audience. The more detailed the list, the more likely people will share it on social media. Its goal is to provide information in the most efficient way.
Use images to get more shares
On social media, photos, videos and graphics are what catch people's attention most of the time. A Facebook post with images will get 20% more clicks than a post with plain text. If you can turn it into an animated image (GIF), then the level of participation will increase to 150%. This is simply because we are visual creatures and our eyes are drawn to something moving. This suggests to us that videos and images or any other type of visual content are necessary to create viral content.
Infographics have a lot of power too
We humans are visual creatures, which is why video and photography also perform best in marketing efforts. Infographics combine the amazing power of visual content with the power of listicles. It provides loads of information in an interesting and engaging form. A well-organized infographic can help you get more visitors and people will share it with friends and family, due to their simplicity and intuition.
Your reputation matters
People know that there is a lot of false information on the internet, so trust is essential. From fake news news comes out very often these days, so you have to work harder to become a reliable source of information.
The fastest way to do that is through creating a detailed profile on your own professional website. It's less relevant on social media platforms like Google+, LinkedIn and Facebook, but it still helps.
The most important thing you can do is to create posts or videos based on cruel facts. Always do a thorough research, making sure you are based on your assumptions and ideas about something that is true. Even a well-written article can have false information and create distrust among your audience if it represents something that is simply not true.
Free offer
Everyone likes to get something for free. Offering something that transcends time and technology, it's the oldest trick in the book. Gifts and discounts are solid sharing points in the online community, especially if what you offer is special and valuable.
Sure, you spend your time, energy and money giving away things for free, but it will pay off in the long run. It increases brand awareness and helps to establish future purchases. In fact, giving away free things can be even cheaper than running an advertising campaign and will get the same results. It will draw attention from consumers and give businesses a much needed traction.
Use user generated content
While getting the best bits from your users' comments and content, it's definitely worth it. Sharing insightful comments, helpful videos, or funny pics of other people will increase your brand's visibility. It will also create a positive image of you in the eyes of your audience, because you are someone who cares about them. A lot of them will want to do business with you, simply because you've paid attention to their content. You don't always have to come up with something incredible and inspiring; you can only share the content of others and write your own comments about it.
Conclusion
With viral content broken down into easily digestible bits, you can easily understand it and adjust your own viral content. It is not necessarily shared by millions. As long as it enhances your participation and makes your brand more aware, it will be good enough.
I hope you've enjoyed reading through this article, and we'll see you soon in the next section!
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