7 SEO mistakes The websiter should avoid - There are many SEO mistakes websiter should avoid, and most people don't understand Google's purpose and requirements. When websiter knows the purpose of Google as well as other search engines, they will be more likely to avoid the 7 SEO errors listed below. So take a moment to discuss why Google exists.

We are using Google as an example because this is the most used search engine in the world (68% of searches in July 2014.) Yahoo China has 16% with Yahoo and Bing both below 7% . These four are the top four for 2014 so far, which is why we use Google as an example.

Google's goal

Google's goal is to provide users with a good search experience. That means getting results related to the keywords or search terms they used to find information and not getting many pages with the same results. Google also doesn't want you to find poor quality results, pages that have lots of ads above the fold before you reach any content or website post that is filled with incorrect information.

Google's algorithms are designed to find poor quality pages, pages filled with ads and duplicate information copied from other websites. Instead, it focuses on providing quality websites that provide useful information to users. Google is a search engine and their customers use it to find useful information they want. Google and all other search engines focus on providing their users exactly what they are looking for.

Communicate your content to Google

You do that with title tags, description meta tags and using keywords in your post text. Google has been developing techniques for years to allow it to distinguish between using natural keywords and keyword stuffing designed to fool algorithms.

Among the many factors that Google considers when ranking websites in the SERPs is authoritative backlinks. These are links to your site from other websites that contain high quality content related to your content. However, before doing this, search engines must evaluate the content of the post on your website or page. The most important aspect of SEO activity is to explain to Google algorithms exactly the content of the post on your website.

If you avoid the SEO errors listed here, you'll be able to avoid being punished by Google for trying to deceive it. If you go against Google's terms of service, forget about high rankings - you'll be very lucky when your articles get indexed! However, by avoiding these mistakes, you will be able to clearly explain to Google exactly the content of your post and why that article will receive high rankings for the search term that it is targeting. target.

Each post should be instructed to provide specific information that readers may be looking for. This is the way to avoid doing it the wrong way.

Lack of content

Before writing a website post, you should have exactly what its purpose is, then you can start writing and creating your content. Posts must focus on specific topics or even better - specific issues that readers may encounter. Such as how to avoid SEO mistakes! So you start by determining why you need to write this post and what it is intended to fix like we are doing here.

Your article must contain content related to something a reader wants to read. If your website is a famous news website, it must include articles about celebrities. But if you want it listed on Google results pages, focus on the specific aspect of that topic - specific people or studios. You can write 2-3 posts per day if you like, each focusing on different celebrities.

Basically, "lack of content" refers to posts on websites that don't provide readers with a lot of information. It may be full of uninteresting information, or maybe even too short. You cannot say much in 300-400 words. Sometimes even 700 words are not enough to cover the topic.

Duplicate content

Even worse, poor content is copying content from other websites or posts. Google actively seeks duplicate content. As explained earlier, it doesn't want users to find many of the same results. Google will remove duplicates under the full authority of the domain name, complete with only one version of any particular post or post. It may not be original, so you should keep an eye on the people who copy your content. Copyscape is a good service for this.

See more: Build a professional responsive website

Buy links and reciprocal links

Google rewards websites with links back to them from other related websites and websites. So many websiterers will try to cheat the system by paying for such links, but Google now recognizes these.

If you find that you have paid for backlinks, your entire domain may be unsubscribed - meaning you don't have any listings at all. Not only the page or post that receives the paid link will be affected, but that will include the entire website! Never pay for links in any way: by paying directly, by paying for guest posts that contain your link or for receiving links in exchange for affiliate offers. link (reciprocal link).

It's okay for sites with authority to share links this way, but it would be a problem if Google suspected it was an arrangement. Avoid backlinks from websites or websites that are not related to the topic of the page where the links appear there. Avoid having ‘links’ or ‘partners’ pages that only contain links from websites that aren't connected to your niche.

Do not inform Google about your content

It's clear that Googlers can't personally read all the billions of websites published on the web. The company relies on statistical mathematical formulas to establish content on each page of your website. For Google, the post on the website is 1 page.

We will not discuss how algorithms and crawlers because machines do that and machines work according to specific instructions. You must help them set up content on your website. You do this with tags and vocabulary.

Title card: Google will read the Title tag in the Header of HTML. This gives it clues on the topic of the post. This is also the title that will appear in search engine results if the post is ranked. This must be a maximum of 512 pixels in the standard listed font of Arial 16 pt. Do not allow your SEO plugin to automate your title tags - this may be different and more specific than the title of the post (H1 tag - see below).

Same Title: The title at the top of your post, and should contain your main keyword.

Description meta tag: The meta tag described in the Header section of the HTML gives Spider more information about your page. This is the snippet that appears below the title in the Google list. This should have a maximum of 156 characters and also contain your target keyword.

H Title Tags: Google will search for title tags in your text content. The H1 HTML tag around a title or website title is important. H2 tags are of secondary importance. So if you're writing a website about dog training, with the German Shepherd Dog training, your main headline could be

How to train dogs </ h1> with subheadings later with

German shepherd dog training </ h2>. After that, Google can clearly see the hierarchy of relevance from the article on your website.

Image ALT Tag: Google Spiders / algorithms cannot read images. You should tell them what each image represents, using your main and secondary keywords to explain this. Add Alt = ‘keyword + description of your image’ right before the last closing tag of the image HTML.

For example : ”How

. If the image cannot be resolved in the reader's browser, this Alt tag will display instead, providing the reader with some information about the missing image. Image title tags can be left blank or the title added is shown on hover with most browsers.

Key word: This is discussed right below. Google uses an algorithm called LSI (latent semantic indexing) that uses a string recognition algorithm to set the meaning of an article. In the past you might have gotten with your keyword usage many times, such as ‘how to train dogs’ like 5% - 7% of the text in your article.

Keyword stuffing

Keywords are the search terms that you are targeting with posts on your website. You want it to be listed when Google users use specific search terms in the Google search box. The websiter still believes that 3% - 5% of the words of the post must include keywords. Google is not. 1% -2% may be okay, but maybe these days are ranked in a high list for a keyword that doesn't appear anywhere in the text of your post.

The semantic relevance of the common vocabulary used is just as important as their keywords. In fact, Google reacts badly when using too many keywords. And research has shown that you should use it well if you use no more than 2% of a 1 or 2 word keyword, and 1% of the search term of 3 or more words. Just make sure you use multiple synonyms or related terms in your text.

There are cases of excessive keyword use, but when you look deeper, such a page also has a high level of authority backlinks, overcoming any negative aspects of excessive keyword use. For balance, keep using the main keyword to the point where it makes sense to use it.

Focus on the interface

You may think that a website with a great interface must impress Google, regardless of its content. Incorrect! There are several reasons why this might not be good for you. Sure, readers want to visit beautiful websites, but first they want useful content: tips or information related to the search terms used to access your website.

Google cannot read images, so if there are countless images but very little text content, your website may not be listed where you want it. Your images may be listed in the Google Images search using the Alt tag, but that's not what you want. So focus first on writing, good content. When you do, add your photos, but not too much. Lots of images and Flash can significantly slow down your website loading - download speed is a factor of Google's ranking.

See more: Create Website

There is no internal topology

Not only do you link your current website to any other websites you operate, but also link your website posts to other people related to the same topic. You can optimize the internal rankings of any page on your website or even regular websites. Each page or post starting with a PageRank score of 1, can be shared among all links leaving that post.

Not only does Google allow you to optimize the arrangement of your internal PageRank points, but it also likes links between pages with related content. You may not have the same authority ranking as you, through links from external websites or websites with similar content to you, but it helps Google PageRank of the post or page you choose to link internally. the set.

Here are 7 SEO errors that websiter should avoid. If you can avoid all seven of these, then you will have a much better chance for your personal pages to get a high ranking position in the Google search engine. It will also help familiarize yourself with Google's main algorithms and their updates, such as the Page Layout algorithm, Hummingbird, Panda and various Penguin updates.