The content marketing strategy is the most cost-effective and the best way to drive traffic to your business which will ultimately increase your sales. Creating well-written and shareable content sometimes seem like an overwhelming task but as challenging as it can feel at times, the results are well worth the effort.
Especially when you know the content you are putting out there is helping you build a better business. So, here are 5 tips that you can use to level up your content and increase your content marketing success.
Keep Your Content Clear and Simple
Keeping your content clear and simple is the most important part you need to do. Your potential customers found your content may be from a search engine or from social media sites that you might have shared or spotted your link and caught their attention.
The main intention of your visitors is to learn more about the subject that you have written and your content needs to be focused on the subject as possible.
So, do not redirect your readers to other concepts that are not even related to the main point or related to the subject headline. Just as important is your ability to keep it clear and concise.
One way you can do this is by keeping your paragraph as short as possible which will make your readers easy to remember what they have read.
You should write your content that each of your paragraphs gains a subconscious feeling of victory which will ultimately drive them to read until the end.
Make your content natural as if you are speaking with your natural voice, this will pull out their mind and will capture their focus on your content.
Using tough words will only make your readers hard to understand your content and their mind will go on thinking what does the word means.
So, try to keep your content as clear and simple as much as possible.
Review and Edit your Content
Just writing 2000 word article and clicking the publish button should be done at once.
Break up your editing into phases for.
For the first phase simply read through the piece for content, did you get all the points to across you wanted to and you need to beef up some areas with more facts or statistics.
Identify the issues and fix them form the top down. Also, ensure the length matches the depth of content. If you find your content getting fluffy, you may need to cut some sections. In the end, this will make your writing stronger throughout.
Read the text aloud and see where it gets too wordy.
Most people subvocalize meaning they are reading the words aloud in their head which makes breaks in the flow of text obvious.
Lastly, double check spelling, grammar, and voice save this for last since you will be editing most of the text and the other steps and you don’t want to miss something.
Keep the tone of the article consistent and use the proper there. Nothing will undermine your credibility faster than those.
If you have a lot of changes to make with every piece of content, try writing in longhand, the old-fashioned way with a pen and paper for your first draft.
Because most people hand write slower than they type it forces your brain to slow down and put more thought into the text, which may be key for turning out higher quality material.
Make your Content Engaging
Talking about your success is fine, but what your customers will really want to is how they can do it too.
By creating actionable content you are giving your audience they can try immediately. This will keep them coming back for more information and get them interacting more with your content.
A good way to do this is to create lists or highlighting key tasks in your content to help the reader specifically identify what they need to do.
This also gives them a reason to return to your article when they run into a similar issue later down the road. This is also one of the simplest ways to get more people to subscribe to your newsletter or purchase any informational products.
It builds trust because you have given them tasks they can try themselves in order to experience immediate results and nothing sells like positive results.
Add Images to Explain your Content
Images can take a decent post and make your content great. The key to shareable content is to find relatable graphics.
Using stock photos for the sole purpose of using images may look better than a completely text-based piece of content. But it is pointless if it does not benefit the reader.
For example: do not use a picture of a blank computer screen when writing about technological issues, instead, you can try using a shot of a man pulling his hair out.
When you find images that have emotional appeal, your customers who are likely in the same position will be better able to relate to your content.
Lastly, try to find a creative and infographics
By having graphics paired with your content, you are offering material that is easier to read and understand.
According to Forbes, articles, and images get 94% more views than articles without. That’s too large of a percentage up.
Provide Answers to your Readers
No one wants to finish an article with more questions than they arrived with. Again people are consuming your content for a reason.
Remember that with your headline you have made a promise to answer the question. So, you need to be sure that your content provides the answer they are looking for.
If you are having trouble knowing whether you have sufficiently answered the question or not, try reading your content from the potential customers perspective and think of questions they might ask.
It can be difficult to explain to a beginner, a topic you are well versed in but by putting yourself in their shoes you can eliminate a lot of the issues.
These tips may sound simple but that’s because they are writing great content is reserved for the Shakespeare’s of our generation.
It’s attainable to anyone who focuses on the basics and can get pen to paper or hands to keyboard.
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